Undertaking a successful Twitter marketing campaign requires valuable time and resources, it can be very frustrating to devote so much time to social media marketing without getting the results you need.
Luckily, we’ve gathered ten of the best tips to help your business get the right results;
1. Install a Twitter button
Many websites have their own Twitter ‘button’ that directs traffic to your Twitter feed, Twitter recently launched their own official button.
Tip: If your website directs a decent level of traffic, then it’s a good idea to drive some of those numbers towards your social media channels.
2. Repeat your best Tweets
Keep an eye on your most successful Tweets, for instance if you’ve asked a question that’s getting a lot of responses, make a note and save it for a later date. Some of your followers may have missed that particular Tweet so bear that in mind, keeping track of your most successful info is a valuable aspect of the social media learning curve.
Note; You will of course need to be careful of being perceived as spam, if possible try and rephrase your tweets to avoid this.
3. Including @mentions to those you’ve referenced
Always include the username of those you’ve mentioned in a post, letting them know you’re giving them a shout-out. If you don’t mention them via the @ tool then the person you’ve mentioned will not be aware that you’ve included them.
4. Trending Topics
Particularly if you’re operating a business Twitter account it’s a good idea to get involved with topics that are relevant to your industry.
For instance an electronics retailer would look to play an active part within the discussion surrounding the new Playstation 4.
Trending topics offer a useful way to tap in to a never ending stream of tweets, which many people will be viewing, getting some valuable exposure for your business.
5. Use Quotes
Whilst quoting Marilyn Monroe may get a lot of people’s attention it’s unlikely to be relevant to your business, try and find quotes that are both useful and applicable to the information you share. Quotes are often shared between users, so try them for yourselves.
Your Twitter account has to offer a service to your followers, offering them a link that they may find interesting may get you some valuable retweets.
Tip; Try sending your visitors to websites that aren’t related to your business to avoid being too promotional.
7. Keep an eye on the most retweeted phrases
Words such as blog, social, free, help, follow are some of the most searched for phrases on Twitter, try to include them whenever you can.
8. Run a Twitter contest
Contests are much more likely to ‘go viral’ than just sharing information, try offering your users a prize for retweeting your information, you’ll be surprised at how much attention you can attract.
9. Time your Tweets
There are peak times to tweet your information, different times attract different demographics. For instance information shared in the morning will attract those sat at their desks, Tweets after 5 PM will be targeted towards those on the way home from work who may not be interested in talking about work.
10. Try Promoting Others
Twitter is a community, by taking an interest in other people’s business you increase the chance they’ll show interest in yours, you can also form long term relationships which may result in more retweets in the future.
By Richard Owen