A recent survey has suggested that Facebook receives 3.2 billion likes and comments on average every single day, these figures are incredibly impressive and should not be dismissed when considering the use of Facebook to maximise your business online.
With the impressive usage as well as ever-strong branding Facebook has globally, it is no wonder this free and easy to use social media platform is one of the most popular form of marketing for any business.
Free to use- Creating a page on Facebook page for your business can happen within five minutes and costs nothing but can make all the difference to their profit. With such easy access to a powerful social media platform it makes sense to utilise Facebook as a free, easy to use tool to enhance your business potential and expand your network quickly.
This is particularly useful for smaller companies and businesses on smaller marketing budgets as social media can be an incredibly powerful marketing tool when utilised properly and they all still remain completely free to use.
Invest the time- Investing the time in your Facebook page not only makes your readers ‘share’ and generate interest around your page but it increases the growth of your business with little to no effort. By investing a small amount of time on your company’s Facebook page and creating a strong presence with ‘likes’ you are securing your company’s inclusion in conversations and acquiring connections with people online.
Generate interest on your page for free with images and videos that attract and grab attention, they don’t have to be related to your business but just something that will generate interest and activity on your page and encourage people to talk about your company and mention your business.
Visual aids- As mentioned previously Facebook actively encourages people to interact and generate interest with images and video sharing. Pictures keep people interested and are far more popular than lengthy blogs and by creating interest around your business’s account with quirky imagery your popularity on Facebook will quickly increase.
This also refers to the branding of social media sites such as Facebook as the logos have become very powerful brands in their own right. Seen everywhere from adverts on television to posters on the street, the social media icons are powerful enough to appear on the front page of your company’s website and people will immediately know what they are.
Recently SEO experts have found that strong and regular activity on social media sites such as Facebook and Twitter, generates more traffic on the business website and therefore enhances your page ranking. By maintaining any sort of presence on these huge social media sites can make all the difference when it comes to SEO and page rank and are all completely free to use.
Linking your business’s homepage to your social media sites and vice versa will not only ensure a better flow of traffic and general visits but enhance your page ranking overall, maximising your SEO and presence as a business.