Monthly Archives: April 2013

Social media: How do you use yours?

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Social media is the ‘cool kid’ in town when it comes to online marketing and expanding businesses via the internet, but it is far more complicated than simply setting up a facebook page and asking your friends to ‘Like’ your stuff. Using social media platforms should be a strategy you use to gain klout and strong back links directly to your website as well as expanding business and building connections and by simply giving your company a bit of personality you will stand out on these various sites, gaining more followers etc.

When using a social media sites there are a few things to consider when adapting your approach on each platform and using each website to favour your business and maximise the potential social media could have for your business. Tweeting should be treated as a totally different concept to blogging, liking on Facebook and re-pinning- remembering the etiquette for each will not only benefit your business but ensure you are using social media to the best of its potential. Utilising each site as a tool to connect directly with customers, potential customers and B2B contacts is a great strategy for enhancing your marketing as long as you approach them in the right way.

Twitter- Businesses tend to use Twitter to interact and respond with customers and potential customers as it is a direct, short and instant social media site- perfect for immediate connections. Twitter forces users to use 140 characters which is great for a business to keep interest by asking direct questions, encouraging people to reply, retweet and favourite your posts. Companies benefit from using Twitter as it gives large corporations a ‘friendly’ human face to a product or company which people can relate to and feel valued when they give a response. Remember you don’t need to strictly use Twitter just to appear professional and business-like, it invites businesses to get involved with Twitter trends such as #FF and other other trends relevant to the day.

Facebook- Facebook is notoriously more difficult to gain likes and following as a business as the users tend to only be interested in connecting and communicating with their friends and families, not businesses. Try to use this as an opportunity to engage your friends with longer status updates, competitions and blog posts, engaging people to read and react on your facebook page. Share articles amongst other businesses and spend a bit more time building your facebook page with pictures which will encourage people to ‘like’ and comment. Facebook allows your business to have more of a personality too so use this to the best of your company’s advantage

Tweeting, blogging and facebook ‘liking’ can sometimes be seen as a waste of valuable time for a business, especially a smaller company who perhaps need to spend the time doing more constructive activities. However businesses are beginning to see how much customers appreciate and enjoy the interaction on social media sites, especially when the posts and likes are un-work related. Bringing banter from a company profile will make you more following just through being entertaining and interesting. Of course this does not suit every businesses tone or approach and would need to be carefully considered by the executive before a personality is decided when using social media. The method of bringing a company’s quirky side out via twitter and facebook has proved very successful for the likes of Innocent smoothies and even Heathrow Airport, so if its good enough for their business then why not consider it as an approach for your own.

Blogging for your Business; 3 Reasons to blog

reasons to blog

Many businesses have active blogs, if your business doesn’t have one then I suggest you should certainly read on.

Have you ever wondered why businesses insist on dedicating time and resources to routinely updating their blogs?

Blogging really took off in the early days of the internet, initially as a way to provide a way to share unique thoughts and information, this is still the case for bloggers, celebrities and journalists alike.

There are many advantages to having a blog, we’ll look to explain some of the benefits in this blog…

1. SEO Rankings

Blogging Matters-Just ask Google

Unbeknownst to some people blogging can benefit your SEO rankings, Google looks to rank sites that regularly update and contribute new information.

Blogging is one of the best ways to do this, after all there’s only so much you’ll want to update the static pages on your site.

Google puts emphasis on keywords, through the use of a blog you can share information that targets these keywords in order to improve your place on a search engine’s SERPs.

Tip; Always remember to SEO optimise your blog posts to target a keyword relevant to your business.

2. Hook your audience

A blog gives your audience a reason to revisit your site, directing traffic to your page in the process. Some will visit your site purely to read the content on your blog, so bear this in mind.

3. Free Marketing

By building your reputation as a ‘blogger’ you market yourself in the process, being recognised as an author that contributes useful information can potentially bring publicity, in the process you’ll extend your network on sites like Google+, Twitter and Linkedin.

Blogging is free, even if you’re not getting the kind of traffic you’d like, at least you’re adding pages and information to your website that will improve the experience for the user.

10 Tips To Get a Retweet

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Undertaking a successful Twitter marketing campaign requires valuable time and resources, it can be very frustrating to devote so much time to social media marketing without getting the results you need.

Luckily, we’ve gathered ten of the best tips to help your business get the right results;

1. Install a Twitter button

Many websites have their own Twitter ‘button’ that directs traffic to your Twitter feed, Twitter recently launched their own official button.

Tip: If your website directs a decent level of traffic, then it’s a good idea to drive some of those numbers towards your social media channels.

2. Repeat your best Tweets

Keep an eye on your most successful Tweets, for instance if you’ve asked a question that’s getting a lot of responses, make a note and save it for a later date. Some of your followers may have missed that particular Tweet so bear that in mind, keeping track of your most successful info is a valuable aspect of the social media learning curve.

Note; You will of course need to be careful of being perceived as spam, if possible try and rephrase your tweets to avoid this.

3. Including @mentions to those you’ve referenced

Always include the username of those you’ve mentioned in a post, letting them know you’re giving them a shout-out. If you don’t mention them via the @ tool then the person you’ve mentioned will not be aware that you’ve included them.

4. Trending Topics

Particularly if you’re operating a business Twitter account it’s a good idea to get involved with topics that are relevant to your industry.

For instance an electronics retailer would look to play an active part within the discussion surrounding the new Playstation 4.

Trending topics offer a useful way to tap in to a never ending stream of tweets, which many people will be viewing, getting some valuable exposure for your business.

5. Use Quotes

Whilst quoting Marilyn Monroe may get a lot of people’s attention it’s unlikely to be relevant to your business, try and find quotes that are both useful and applicable to the information you share. Quotes are often shared between users, so try them for yourselves.

6.Tweet Links

Your Twitter account has to offer a service to your followers, offering them a link that they may find interesting may get you some valuable retweets.

Tip; Try sending your visitors to websites that aren’t related to your business to avoid being too promotional.

7. Keep an eye on the most retweeted phrases

Words such as blog, social, free, help, follow are some of the most searched for phrases on Twitter, try to include them whenever you can.

8. Run a Twitter contest

Contests are much more likely to ‘go viral’ than just sharing information, try offering your users a prize for retweeting your information, you’ll be surprised at how much attention you can attract.

9. Time your Tweets

There are peak times to tweet your information, different times attract different demographics. For instance information shared in the morning will attract those sat at their desks, Tweets after 5 PM will be targeted towards those on the way home from work who may not be interested in talking about work.

10. Try Promoting Others

Twitter is a community, by taking an interest in other people’s business you increase the chance they’ll show interest in yours, you can also form long term relationships which may result in more retweets in the future.

Reaching the Premier League: Marketing & Cardiff City Football Club

marketing cardiff city

We take a look at the implications of reaching the promised land for Cardiff City from a marketing perspective as they join their rivals Swansea City in the Premier League.

Benefits of Reaching the Premier League

Experts suggest that reaching the top flight of the English league is worth around 90 million pounds to any given club, taking in to account the potential parachute payment the clubs receive should they get relegated.

The sum may be even greater when you consider how marketable clubs become to outside parties when they reach the Premier League.

Impact on the City

Promotion not only benefits the club itself but the city surrounding it, the city of Cardiff will receive a windfall in tourism with thousands (more) football fans visiting the city on a weekly basis.

“It’s fantastic advertising you could not pay for because it’s a completely new market of people”

  • Tony McGetrick, Tourism Chairman for Swansea Bay

With a Premier League Football Club in the city of Cardiff, the city itself becomes more marketable which will certainly provide a significant boost to the Welsh economy.

cardiff city v swansea city

Graph illustrating searches for Cardiff City FC (blue) and Swansea City FC (Red)

In the last decade Cardiff City football club have racked up more searches in total than Swansea City, until Swansea reached the Premier League in 2011. Searches for the two clubs spike towards the end of each season, particularly when they approach promotion.

As you can see tee teams become more marketable as they approach the top flight, interest also spiked in the teams as they both reached the Carling Cup final respectively.

Marketing and Cardiff City

marketing cardiff

If you want to take a look at the effect the marketing industry can have on a football club then Cardiff City is a prime example, after all the club controversially re-branded itself this season to be more appealing to the ever-expanding Asian market.

Much to the dismay of the fans, the club re-branded this year as a result of the choices made by its Malaysian owner Vincent Tan. The chairman sought to make the club marketable to the Asian market by re-branding the club, redesigning the crest and the team’s kit in the process.

The club had previously worn blue since 1908, red was chosen as a more appealing colour to the Asian Market. In exchange Cardiff’s owners settled their debt, built a new training facility and improved their transfer budget.

Cardiff fans may have become more open to the idea this week, as the re-branding of the club has allowed them to reach the Premier League for the first time.

“There has been a lot of disappoint in that time and the backroom staff and directors here have been through some tough times. Obviously the players and especially the people of Cardiff have been waiting a long time to be back in the top division and we’ve never been in the Premier League.” – Cardiff Manager Malky Mackay

Mint Growth on Google Plus

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In just 10 weeks (5th Feb to 16th April) MINT achieved HUGE growth on Google+

from 0 to 347 Followers

from 3 to 703 +1’s

and we have grown a 131 strong, active community

We are the leading Online Marketing Agency on Google+ in Wales, and top 30 in the UK – Already!

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To check out our Google+ page, click here

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Our BEAUTIFUL G+ Followers :

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Google +1’s are like Votes – we have over 700 :

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Mint Online’s SEO, PPC and SMM Tips and Topics Community :

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What Social Network is right for your Business?

social network

If your business is yet to tap in to the social networking market then perhaps it’s a matter of picking the right site for your business.

Despite its advantages not every social networking site will be suitable for your business, whilst bigger brands may be able to spread time and resources over several sites, a smaller business may be looking to concentrate on one or two sites that are relative to their business model.

The key for smaller business is to devote as much time as possible finding it which site is right for them, luckily we’ve prepared some info that should help you decide.

social network

Facebook:

With one billion active monthly users Facebook is still the dominant force in social networking, despite other sites making inroads in the market.

Good for;

  • Connecting with your current customers
  • Sharing visual information
  • Communicating with the largest audience in social media
  • Business to consumer companies

Negatives;

  • Hard to build a reputation without brand identity
  • Customers will usually only ‘like’ trusted brands
  • Not as contextually focused as other sites
  • Difficult to break in to social circles

research tools

Twitter:

Twitter is Facebook’s main rival, making the most significant impact on social media in recent years experts suggest that this site is better prepared for the future as far as the mobile market is concerned.

Good for:

  • Sharing contextually related information
  • Quick, real time, microblogging
  • Targeting a relevant demographic
  • Building a following quickly

Negatives;

  • Followers have to click through to images
  • Limited to 140 characters
  • Easy to spam your audience

google+

Google+;

Google+ is a newcomer to the social networking sphere but it already has 400 million users, its presence is only going to improve with the search engine giving precedent to its own social network, Google+ is set to become an SEO ranking factor.

Good for

  • Business Communities that allow discussion on relevant topics
  • SEO Rankings
  • B2B businesses

Negatives;

  • Not as popular for B2C
  • Social Media newcomer
  • Not as widely recognised as others

linkedin

Linkedin;

Linkedin is rapidly expanding, adding millions of new users every month, the site is becoming a must have for any business looking to network.

  • The most highly targeted B2B site on the web
  • Extremely professional
  • Serves as a directory for businesses

Negatives;

  • Difficult to network, require permission to connect with other users
  • Not as ‘social’ as other sites
  • Difficult to make connections without brand recognition

Pinterest

Pinterest;

Pinterest can be a very good asset for a business that can share products and visual imagery and was the fastest growing social network in 2012.

  • Great for B2C businesses
  • Excellent for advertising products
  • One of the most visually targeted social media sites

Negatives;

  • Unsuitable for B2B businesses
  • Difficult to market without a visible product
  • Not so effective for service based businesses
  • Difficult to share text based content

So there you have five major social networking sites on the web, as you can see not every site will be suitable for every business, this largely depends on your product and the nature of your business but each site has distinct advantages.

National Comedy Club PPC Case Study March 2013

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£564.42 Spend – £28,993.35 Income

5,136% Return On Investment

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Client: National Comedy Club

Period: March: 1st to 31st

Type: Independently Verified Case Study

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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Mortgage Claims Company PPC Case Study Feb to March 2013

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115.60% Increase in Conversions

 

36.00% Lower Cost Per Click

 

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Overview :

Client: Mortgage Claims Company
Comparison period :
1- February 1st – 28th 2013
2- January 1st – 31st 2013

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Metrics :

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  • Click volume INCREASED by 59.10% from 589 to 937
  • Cost per click LOWERED by 36.00% from £0.57 to £0.36
  • Conversions INCREASED by 115.60% from 64 to 138
  • Cost per conversion DECREASED by 52.80% from £5.22 to £2.47

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Screenshot – Google Adwords Account :

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Hosting Company Case Study Feb 21 to 27 2013 vs Feb 21 to 27 2012

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727% INCREASE in Traffic

13.90% LOWER Cost

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Overview :

Client: International Hosting Company
Comparison period :
1- February 21st – 27th 2013
2- February 21st – 27th 2012

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Metrics :

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  • Click volume INCREASED by 727% from 100 to 827
  • Cost per click REDUCED by 89.60% from £10.80 to £1.12
  • Cost REDUCED by 13.90% from £1079.93 to £930.25

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Screenshots – Google Adwords Account :

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Clothing Company PPC Case Study March 2013

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£2,064.52 PPC Spend – £20,155.27 Directly Attributable Income

976.50% Return On Investment

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Client: Clothing Company

Period: March: 1st to 31st

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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