The process of driving organic traffic to your site is fraught with difficulty. With Google constantly moving the goal posts through updated algorithms, keeping on top of SEO is a continuous battle.
The list of SEO activities can be endless, Including things like:
- Link Building
- Geographical Keyword Targeting (e.g. Cardiff SEO)
- Social Media Optimisation
- Social Media Management For SEO
- Keyword Research
- Error Identification (Broken Link Correction)
- Content Management
- Rank Report
- Load Speed Investigation
- Site Architecture
And the list goes on!
Lucky, Mint Online Marketing’s Cardiff SEO team has put this great infographic together to show how to optimise on-page content such as blog posts and web pages.
The first and main thing to remember is ‘Content Is Still King!’ You must write engaging, original and unique content for your users. By having great content on your website or blog you will;
- Provide users with useful, relevant and interesting reading material
- Encourage users to return to your site
- Increase readability (which Google loves by the way)
- Lower bounce rate
Make sure that you conduct thorough keyword research using tools such as Google Adwords Keyword Planner, so that the copy can be written and optimised around that key-word or key-phrase. Once you have conducted your keyword research, try and put the [exact] term that you are trying to increase ranking for in the Title of you article or blog (and make sure it is included in an <H1> heading tag). The closer to the beginning of the title you can get your exact keyword/phrase, the better. Once you have done this, try and NATURALLY get that keyword in at the beginning of the first line of your copy. If you can’t do that, don’t worry, it’s not the end of the world!
The next thing you should do is get your keyword or slight variation of your keyword in your <H2> and <H3> tags. Depending on the size of your copy, you may only be able to get an <H2> in and not a <H3>. Once you have written your copy, run it through a keyword density checker tool, like: Live-Keyword-Analyses. You should be aiming to get between 2% and 3% in the ratio box, as a broad guide.
Now you should go back through your copy and separately:
- Bold your keyword
- Italicise your keyword
- Underline your keyword
The next thing you should do is always include an image. Make sure that when you save the image to your computer, you save it with the keyword as the image filename. Once you have uploaded the image to your post, title it again using the keyword and make sure that you put the keyword in the ALT or ‘Alternate Text’ of the image. For example: Using Cardiff SEO as the keyword your link would look like this;
<a href=”http://www.mintonlinemarketing.net/” title=”Cardiff SEO 8 Stage Optimisation”><img src=” link to where image is uploaded ” alt=”Cardiff SEO” /></a>
Quick Tip: Using bullet points and numbered lists helps the reader to breakdown and more easily read the information that you’re providing. (A few extra Google brownie points for you)
Cardiff SEO On-Page Optimisation Info-graphic
The next tip for optimising a page is to use relevant internal links. You could always use this opportunity to link your image to another internal page. Make sure that you link to a page that is populated with topic relevant content, but is not competing on keywords. Remember, when you link to the internal page do NOT use the keyword you are trying to optimise your page for! So, in our example, we are optimising this post using the keyword Cardiff SEO. We would NOT use that keyword as anchor text to send people away from this post, but we could use the keyword Social SEO and link that to the Social SEO page.
Quick Tip: If you are using a CMS like WordPress then change the Permalink to include your keyword.
Last but certainly not least, you need to optimise the Meta Title, Meta Description and Meta Keywords. Try to keep your Meta Title under 66 characters and your Meta Description under 150. If you exceed these character limits, the additional characters will not display in Google search results and will appear ‘cut-off’.
Congratulations, you’re all optimised!