Category Archives: Google Adwords Case Studies

Childrens Outdoor Toys PPC Case Study April 2013

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£1,004.69 PPC Spend

£22,584.82 Revenue from PPC Sales

[2,247% Return On Investment]

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Client: Children’s Outdoor Toys

Period: April: 1st to 30th

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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Clothing Company 3 Month Graph

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The graph below shows a 3 month period Feb to April 2013

Note: MINT took active management of this PPC account in mid-February 2013

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Number of conversions has increased from 139 to 352.

At the same time, we have been able to reduce the cost per conversion from £6.32 to £5.19.

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Clothing Company PPC Case Study April 2013

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£1,827.31 PPC Spend

£23,286.33 Revenue from PPC Sales

[1274% Return On Investment]

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Client: Clothing Company

Period: April: 1st to 30th

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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National Comedy Club PPC Case Study April 2013

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£548.05 PPC Ad Spend

£24,768.30 Revenue from PPC Sales

[4,519% Return On Investment]

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Client: National Comedy Club

Period: April: 1st to 30th

Type: Independently Verified Case Study

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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National Comedy Club PPC Case Study March 2013

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£564.42 Spend – £28,993.35 Income

5,136% Return On Investment

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Client: National Comedy Club

Period: March: 1st to 31st

Type: Independently Verified Case Study

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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Mortgage Claims Company PPC Case Study Feb to March 2013

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115.60% Increase in Conversions

 

36.00% Lower Cost Per Click

 

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Overview :

Client: Mortgage Claims Company
Comparison period :
1- February 1st – 28th 2013
2- January 1st – 31st 2013

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Metrics :

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  • Click volume INCREASED by 59.10% from 589 to 937
  • Cost per click LOWERED by 36.00% from £0.57 to £0.36
  • Conversions INCREASED by 115.60% from 64 to 138
  • Cost per conversion DECREASED by 52.80% from £5.22 to £2.47

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Screenshot – Google Adwords Account :

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Hosting Company Case Study Feb 21 to 27 2013 vs Feb 21 to 27 2012

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727% INCREASE in Traffic

13.90% LOWER Cost

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Overview :

Client: International Hosting Company
Comparison period :
1- February 21st – 27th 2013
2- February 21st – 27th 2012

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Metrics :

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  • Click volume INCREASED by 727% from 100 to 827
  • Cost per click REDUCED by 89.60% from £10.80 to £1.12
  • Cost REDUCED by 13.90% from £1079.93 to £930.25

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Screenshots – Google Adwords Account :

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Clothing Company PPC Case Study March 2013

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£2,064.52 PPC Spend – £20,155.27 Directly Attributable Income

976.50% Return On Investment

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Client: Clothing Company

Period: March: 1st to 31st

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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Childrens Toys PPC Case Study March 2013

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£1,022.53 PPC Spend – £10,074.95 Directly Attributable Income

985.71% Return On Investment

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Client: Children’s Toys

Period: March: 1st to 31st

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Screenshot 1 – Google AdWords (Spend)

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Screenshot 2 – Google Analytics (Revenue)

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