Category Archives: Link Building

2013 – The Year of Quality: Guest Publication

2013

Over the last few years Google has placed an emphasis in placing quality websites in their top places for search terms and this does make sense. You can finally be sure that if you place quality content on your site Google will acknowledge this and you will see the rise in SERPs which you deserve.

This in turn means that your SEO efforts this year need to focus on adding good quality to your website. Carefully carried out research along with interesting and user engaging content is the way forward in your quest for a top spot in the Google search results.

Along with your content being of good quality we can use the word for link building campaigns too. Instead of creating vast quantities of links on low quality article directories, blogs and so forth you should focus your attention on finding as many quality links as you can for your site. Ideally you should be looking to build an authority website (the time of the small micro niche sites is over) and thus having low quality links is not an option as it reflects on your site and thus quality is the only option. However this does not mean that you should stop building blog links and the sort for small traffic but you should limit the amount and instead look for the perfect quality links.

Places to find good quality links may be hard to find and therefore here are a few places to search:

Creating link bait – In 2013 link baiting is going to become more and more influential in standing out from the competition. It doesn’t matter if its blog posts or viral videos; you can create link bait that will certainly attract inbound links to your site.

High traffic guest blog posting – First you have to find the best blogs in your niche and write up incredible articles to go with it. If you can write informative articles which offer real value above and beyond the norm then you are on to a winner. This is the time where knowledge in your niche plays a vital role and allows you to gain that extra advantage. Once you have your content you can offer guest posts to the blog owner; anything between 1 to 6 posts a month. If you can manage to do this on 4-5 blogs then you are guaranteed to get a lot of targeted traffic to your site along with the added bonus of quality links which we have mentioned.

These are just a few examples of ways to improve your SEO in 2013 and it shows you that finding quality links in your niche will pay you huge dividends in increasing your traffic and SERP rankings in the coming months.

“Closing Credits” 

Thanks for reading this guest post, I’m Charles Floate – Owner of Rank2Bank- SEO, SMM & PPC Blog and SEO / SMM Expert for Bootcamp Media. I hope you have a successful SEO Campaign for 2013, and I hope these tips put some ideas into your head!

Top 10 Article Directories

article directories

An article directory is essentially a website that possesses a collection of articles on several different subjects and topics, this type of website is also sometimes referred to as “content farms”.

Article directories can accept articles from any contributor and from any source providing the information is topical and unique.

This post details some of the best sources for blog posts, articles and information on the web.

1. eHow: Is an online “how to guide” website with more than a million articles and nearly 200 hundred thousand videos that offer instructions on various topics. These articles are created by freelance writers and cover a broad range of topics, who are then payed for what they write. This website is often referred to as a “content mill” and is one of the most well known sites on the list.

2. EzineArticles: One of the most popular article directories on the web, there are literally millions of articles. A useful website to use to promote your website or blog free of charge. Posting your information on Ezinearticles can potentially lead to a significant increase in traffic, which is the case with the majority of these article directories.

3. Articlebase: Is a popular free article directory where any user can submit an article for promotion, one of the most popular sites on the web for article marketing and article promotion.

4. Squidoo: Is a website that often pops up in lists of the best and most useful article directories. This is a revenue sharing article directory where users can submit informative articles in exchange for an increase in traffic, it’s also possible to gain direct revenue through posting articles.

5. Hubpages: Is a great place for web users who are looking for financial gain by submitting unique and useful articles. This is possible through their revenue sharing programme, this is a useful website for freelance writers to get paid for their work.

6. Suite 101: Is a similar website, in a similar fashion to Hubpages users can submit their articles and earn money. Suite101 displays numerous advertisements to accompany their articles to distribute revenue to their authors. Suite101 are actually one of the first to offer an article directory service, starting as early as 1996.

7. Buzzle: is a simple article directory services that consistently receives thousands of visitors per day, users who want to promote their website free of cost can submit articles here and gain some significant traffic.

8. Helium: Can help promote content on the internet for free, it’s a useful website for increasing your backlinks, many authors publish through this website in order to gain potential traffic to their own blogs.

9. Bukisa: Another article directory where you can earn money for submitting articles. The website has an effective revenue sharing programs through the use of advertising.

10. Goarticles: Finally, Goarticles is one of the largest free article directories on the web, there are millions of articles from numerous authors, these articles can be reprinted on your blog or your website.

As you can see there are many potential benefits to using article directories, whether it be free traffic, revenue or backlinks to your website, so check out some of these great websites today!

 

‘Bigging up’, Link Building and its benefits

Link Building

The benefits of Link Building, and why you should do so.

The process of link-building has been well documented, some of the more obvious tips such as ‘get your video to go viral’ are easier said than done. Similarly, attempting to create quality content is always a good idea, whilst these tips are helpful on a general level it can be difficult to adhere to these guidelines at all times. It’s worth considering that even if you have some of the best content on the web, if it’s not getting the attention it deserves it’s relatively useless as a marketing tool. If you are a small business with very low influence on a global scale it can be difficult to get your unique information to the attention of the mass-market.

With that in mind here are some helpful tips for helping ‘little guys’ big up the ‘big guys’;

Build relationships, not links:

Whilst a re-tweet from a cultural icon on Twitter may get you a thousand followers, it may be a better long term strategy to develop relationships with businesses of a similar stature to yours, creating a relationship that thrives on mutual benefits and the consistent sharing of information.

It’s a good strategy to dedicate time to scan the internet for content from within the search industry, commenting on interesting articles on Twitter, LinkedIn and Google +. Following users that share interesting information is a useful self promotion tool. Maintaining an updated RSS feed is also a useful strategy, this is a good way to find articles that may interesting and useful to your business. This will also make sure your social following is receiving current, quality content on a regular basis.

Make the right relationships:

It’s not always easy to instantly become ‘best friends’ with Sky News or a similar company with such a high level of authority. Spending valuable time and resources plaguing this type of source will likely be an unfruitful experience. It’s important to build the right kind of relationships at the opportune time, sometimes a more realistic approach will benefit your campaign in the long run. It’s a much more effective strategy that is mutually beneficial for both parties involved.

Ask yourself… Why would anyone benefit from sharing my work?

An effective way of encouraging others to share your information is by not only promoting the content of others but adding to it in the process. Giving feedback and positive reinforcement about the content of others, take content you found and give them a short review before sharing the information.

It’s a sensible strategy to start off small, look for businesses and websites of a similar stature to yours, building relationships with bloggers who are receiving little or no attention for example and those who would be pleased to receive feedback from other users.

Try to make sure the articles you promote are from plethora of sources and authors, building a wide and diverse network. Contact the author and tell them you’ve shared their content and what aspects you enjoyed, giving them a ‘shout-out’ so to speak, ask them to share the article once more and you’ve successfully self-promoted your own business and created a mutually beneficial arrangement.

  • Hence you’ve added to another users content, this encourages users to contact you in the future as well as to visit your website.

Another effective strategy is to boost the overall authority of your site. Through linking to other material and associating with other users and increase the likelihood they will then share your content to boost the existence of the link.

Persistence is Key.

Perhaps the most important thing to remember is that this should be a long-term goal, therefore your strategy should reflect this. It can be frustrating as well as disheartening for a small business to be continually shunned by sources with superior presence and authority. Keep in mind that if you continue to plug away your strategy will eventually bring you the results and justify the time and resources you’ve dedicated to the process.