Klout is a relatively new concept and is the measured score of your influence across social media sites such as Facebook and Instagram. Klout score is available on a website or app and uses analytics focused on your business’s social media sites to work out a score between 1-100 based on your interaction and general activity on social media sites. The higher the score the more klout you have generated, celebrity profiles such as Obama and Justin Beiber boast klout scores of 99 and 93, around 30 is the normal score for the average tweeter though. Klout score measures the size of your business’s account on Twitter, Facebook, Instagram, LinkedIn, Foursquare and Wikipedia although it started on Twitter- all Twitter users are automatically assigned a score. Klout is influenced by the follower and following count, retweets, unique mentions, how many spam or dead accounts follow you and so on, from a business perspective it is far more beneficial to have an organically grown business account, with a real person running it compared to one that posts on a timer etc.
From a business perspective klout matters; klout’s score attributes towards your websites page ranking and general online presence, it influences your key performance indicators, or KPI’s, which is very important from a marketing perspective. Your business’s klout score is there and whether or not you pay attention to it, it does exist and when used properly it aids businesses to gain the recognition for their strong presence online. Often klout is overlooked or considered a pointless score as anyone who is capable and has time to move content around on social media sites that then provokes reaction, meaning people and businesses can fake their klout simply by making sure they’re tweeting and interacting, usually via spamming. Klout should be seen as being so much more though; a reflection of your success when networking and communicating through your business, popularity as well as your content quality are all factors that assist with a strong klout score. Some of the most influential people in the world, such as Obama, have very high klout score because they are simply very popular public figures, provoking reaction with anything they say. Klout score is becoming increasingly more important as businesses realise how important social media and SEO has become from a marketing perspective and maintaining an online profile is sometimes more beneficial than the old fashioned approach of marketing a company via networking etc.
In America Journalism students have been graded purely on their klout score and it is becoming very commonplace on interview for online marketing jobs to check your klout score when interviewing a candidate to ensure they are walking the walk when it comes to mastering social media and SEO. This is an extreme of example of just how influential klout can be, and although most companies don’t have that much focus on klout score, it has become an important element within a successful marketing strategy.