Category Archives: PPC

The 360* Approach to Online Marketing

online marketing
One of the main pitfalls businesses often fall in to during their online marketing campaign is the concept of relying too heavily on one aspect of the spectrum.

Too frequently a business relies on a singular approach, it’s these businesses that are often hit by changes in Google’s algorithm. Similarly those who rely too heavily on paid search may be missing out on the benefits of an effective SEO strategy, often all you need to undertake a successful SEO campaign is patience and the relevant expertise rather than significant monetary investment.

The more efficiently all aspects of your online marketing strategy work together the more focus Google will place on the content you share and in turn the higher your pages will rank within Google’s SERPs.

A good place to start is with an audit of your website which can illustrate the strengths and weaknesses of your site. From there, you can re-evaluate your selection of keywords as well as your overall content strategy, you can also take a look at which aspects of SMM would suit your business.

It’s important to question whether your content strategy is working effectively, so it’s a good idea to measure the engagement of your blogs, tweets etc.. How many comments, shares and likes are you receiving on a regular basis.

Google Analytics is a great tool to use to measure the strength of your online presence.

What your business focuses on largely depends on your goals and the nature of your presence but as a general rule it’s a good idea to take a holistic approach that includes as many features as possible.

Search Engine Optimisation (SEO):

Keyword Research

On-Page & Off-Page SEO

Link Building

Social Media Marketing (SMM):

Facebook

Twitter

Google+

Linkedin

Pinterest

Pay-Per-Click (PPC)

Google Adwords

Facebook Paid Advertising

Linkedin Paid Advertising

Stumbleupon Paid Advertising

Online Press Releases:

Copywriting

Distribution

If your business is neglecting any of these major aspects then it may be time to revise your online marketing strategy.

Top 10 Google Tools for Marketers

google tools

Google offers plenty of helpful tools for marketeers everywhere and it’s good to know that you can use all of them on just one login.

Businesses should certainly look to take advantage of these tools, especially as the following tools are all free to use!

1.Google AdWords

Google AdWords is free to use, but if you’re not getting enough traffic through organic search then you should consider undertaking a paid search campaign.

Essentially you can bid for a specific set of one or more keywords and dramatically increase the amount of traffic your website generates. The fact is, businesses are reliant on Google to generate the highest level of exposure, so launching an effective PPC campaign could be exactly what you need to get your website out there.

2.Google AdWords Keyword Tool

This is an extremely useful tool for PPC, SEO purposes and for keyword research, this tool can help you select which keywords generate the most traffic and what has the most competition to help configure the ideal keywords for your website to target.

It will also suggest additional keywords that are suitable to your business.

3.Google Alerts

Google Alerts offers a useful way to stay on top of the latest news relevant to your market, (we recently covered this on the blog) you can use the tool to let you know when a specific search term is mentioned and choose to have updates as they happen, every day or every week.

You can have alerts delivered straight to your email inbox or your RSS reader.

4.Google Analytics

This is one of the most advanced tools that Google offers and is particularly useful as far as online marketing, web development and blogging is concerned. You can use Google Analytics to learn more about your audience, your traffic sources, your level of social engagement and much more.

This is definitely one of the most useful tools on the web and it’s free too.

5.Google Calendar

This tool offers an easy way to keep up with events in your business’ calendar, you can share events with your coworkers or fellow clients, you can also set reminders and alerts via email for important events.

6.Google Docs

Google docs offers an excellent way to share documents, spreadsheets, presentations and tables with your fellow employees, which can be edited in real-time. This also saves on the amount of paper you need to print and distribute in the office, since any important document can be shared digitally.

7.Google +

Google’s social media platform has developed significantly in recent years, with around 500 million registered users. The search engine is ensuring the social network is incorporated into almost every aspect of the web, your Google+ presence is now an important ranking factor.

8.Google Trends

This tool offers an excellent way of tracking and monitoring what’s trending on the web, which makes Google Trends incredibly useful for blogging purposes and for joining in the discussion on a topic relevant to your business.

9.Google Places

If you want your business to target your local market then Google Places is extremely useful, by adding your business you can encourage others to view and review your business which will help your SERP ranking.

10.Gmail

Google Mail is now the leading mail provider with more registered users than any other provider, it also offers more space than the likes of Hotmail, AOL etc..Gmail is easy to use and offers some useful services such as an intelligent smart filtering system.

As you can see Google offers far more than a simple search engine function, businesses are reliant on the company for much more.

New Google AdWords Clients Can Get Up to £200 of free Credit!

google adwords

How would you like the opportunity to get up to £200 of credit Google AdWords?

Well the good new is, you can. We’ve been offered the opportunity by Google to give 10 of our luckiest clients some free Adwords credit.

It’s called the Spend Match Offer, whatever you spend on Google AdWords within the first month we can match in the second month (up to £200) thanks to the offer we’ve been given by the kind people at Google.

Want to give it a try? It’s pretty simple, just get in touch with us via the usual methods, email, Twitter or via the phone for more information.

Now has never been a better time to sign up for Google AdWords.

Hurry though we’ve only got 10 opportunities left, don’t miss out on the opportunity to drastically improve your PPC results.

google adwords

 

 

Online Marketing, What’s Trending?

Online Marketing, what's trending

What’s trending in the Online Marketing world?

Monitoring the number of searches the following topics have conjured on Google is an accurate way of measuring their relevance and popularity in the world of marketing.

  • SEO: Search Engine Optimisation
  • PPC: Pay Per Click (Advertising)
  • SMM: Social Media Marketing

Using Google Trends it’s possible to measure the interest in these topics over the course of the last six years, it demonstrates how often a particular search-term is entered relative to the total search-volume across the world. It also demonstrates the popularity of the terms by region and country. Evidently Google Trends is an extremely useful marketing tool for monitoring any relevant searchterm.

Online Marketing, what's trending

SEO is Blue, PPC is Red and Social media is Yellow.

 

A clear pattern emerges when analysing the results;

SEO results have been steadily increasing since 2004 and has reached a plateaux in 2010, it remains the most popular search-term of the three. It began with a score of 24, before steadily increasing for several years, as of November 2012 it’s current result is 73.

PPC began as the most popular search-term of the three at 68, it has been gradually decreasing ever since, as of January 2009 it’s search results plummeted from 69 to 14.

SMM As you’d expect social media marketing returned no results until 2007, as the concept of ‘social networking’ was basically non-existent. It’s results have increased and coexisted with the increasing popularity of Facebook, Twitter and other social networking giants. As of November 2012 it holds a rating of 48.

What will happen next?

It is forecast that over the next couple of years the results will continue in very much the same manner, SEO is predicted to maintain it’s high results, PPC is expected to continue to decrease in popularity and SMM is expected to continue to increase until it conjures basically the same level of results as SEO. Of course it’s worth noting that these future results are dependent on the current state of the market and are unable to correlate with unforeseen circumstances.

Where are these results coming from?

What becomes most evident from the regional results is that SEO and PPC return the highest results throughout Asia, for instance Vietnam and Hong Kong have the highest number of results for both of these aspects of online marketing. SMM meanwhile is unique in that it generates high results from a more diverse range of sources, such as the United States, Netherlands, Kenya and other nations throughout southern and central Africa. Clearly, examining the geographical results of these search-terms through Google Trends is an extremely effective way of analysing the online market throughout the world.

Why do these results matter?

These results are an effective method of measuring the popularity of these aspects of marketing, the online marketing environment is dynamic and consistently changing, therefore it’s extremely important to keep up to date on these types of results. Your online marketing strategy should always be relative and reflect the popularity as well as the geographical proximity of these results.