Too frequently a business relies on a singular approach, it’s these businesses that are often hit by changes in Google’s algorithm. Similarly those who rely too heavily on paid search may be missing out on the benefits of an effective SEO strategy, often all you need to undertake a successful SEO campaign is patience and the relevant expertise rather than significant monetary investment.
The more efficiently all aspects of your online marketing strategy work together the more focus Google will place on the content you share and in turn the higher your pages will rank within Google’s SERPs.
A good place to start is with an audit of your website which can illustrate the strengths and weaknesses of your site. From there, you can re-evaluate your selection of keywords as well as your overall content strategy, you can also take a look at which aspects of SMM would suit your business.
It’s important to question whether your content strategy is working effectively, so it’s a good idea to measure the engagement of your blogs, tweets etc.. How many comments, shares and likes are you receiving on a regular basis.
Google Analytics is a great tool to use to measure the strength of your online presence.
What your business focuses on largely depends on your goals and the nature of your presence but as a general rule it’s a good idea to take a holistic approach that includes as many features as possible.
Search Engine Optimisation (SEO):
On-Page & Off-Page SEO
Social Media Marketing (SMM):
Facebook Paid Advertising
Linkedin Paid Advertising
Stumbleupon Paid Advertising
Online Press Releases:
If your business is neglecting any of these major aspects then it may be time to revise your online marketing strategy.
By Richard Owen