Category Archives: Twitter Case Studies

SleepPro Twitter Competition

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Increased Following by 1,034 in 1 week

from 7th February 2013

to 14th February 2013

SleepPro create and sell stop-snoring and sleep apnea relief products globally.

MINT Online Marketing manage Social Media accounts for SleepPro, as well as offering PPC Management and SEO Services.

As a way of boosting Brand awareness and growing Twitter Followers MINT designed, implemented and managed a Valentine’s Day competition where one Twitter user could win a set of his-and-hers onesies.

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Check out SleepPro’s Twitter account here : https://twitter.com/sleepprosnoring

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To enter the competition, all Twitter users had to do was Retweet and Follow the SleepPro account, to be entered into the prize draw:

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The competition ran for a week, between February 7th 2013 and 14th February 2013, and over that week the Net gain was 1,034 Followers:

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Rapid Growth of MINT’s Twitter Following

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From 976 Followers to 3,015 Followers in 13 weeks

308% growth in just 13 weeks

from 1st February 2013

to 30th April 2013

It is important for Social Media Marketing providers to walk-the-walk. Mint Online Marketing are proud to have a large and growing Twitter community.

Businesses employ MINT Online Marketing safe in the knowledge that we are able to show tangible results via the many case studies we publish.

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Check out the Twitter account here : https://twitter.com/mintonline

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MINT are focused on serving clients in the UK, although this rapid growth has seen us gain Followers globally. The Follower location map below shows the focus of Followers in the UK.

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The image below shows the Bio word cloud of MintOnline Followers. We are, of course, targeting business clients so have clearly achieved not only rapid growth but also a valuable and targeted Following on Twitter.

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George Ellis Property Services – Targeted Twitter Follower Growth Campaign Case Study

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From 140 Followers to 662 Followers in 6 weeks

from 13th February 2013

to 1st April 2013

George Ellis Property Services provide assistance and guidance to landlords and property investors throughout the UK.

We were tasked to grow their Following on Twitter targeting people interested and involved in Property and Property Management in the UK, with a focus on the Greater London region.

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Check out the Twitter account here : https://twitter.com/GEProperty

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George Ellis Property Services are based in London but provide assistance and guidance to landlords and property investors throughout the UK.

MINT Online Marketing was employed to help build George Ellis Property Services’ Followers on Twitter and ensure the Followers are well targeted.

We were tasked to focus on suitable targets in the London area primarily, but then open up the targeting to further afield. The map below shows the location of GE Property’s Followers, which are clearly focused in London.

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The image below shows the Bio word cloud of GEProperty’s Followers on Twitter. It clearly shows that we have not only grown GE Property’s Follower count rapidly, but also achieved a high level of relevance targeting.

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Better Body Shop – Targeted Twitter Follower Growth Campaign

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From 506 Followers to 800 Followers in 6 weeks

from 15th March 2013

to 30th April 2013

Very close Follower targeting of people in the Sevenoaks and Tunbridge Wells towns in Kent.

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Check out the Twitter account here : https://twitter.com/betterbodyshop

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The Better Body Shop is a personal training centre and specialist gym based in Sevenoaks, Kent. It is one of the premier personal training facilities in the UK, but with a relatively small catchment area focused in and around the Sevenoaks and Tunbridge Wells towns in Kent.

Our requirement with this campaign was to grow the Follower numbers of Better Body Shop, but to ensure that the Followers they gain are predominantly within their target catchment area.

For people that know where Sevenoaks is, the following map will illustrate that our targeting is very focused on the required region.

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The image below shows a Twitter Bio location word cloud of the Better Body Shop Twitter Followers. This again shows that we have achieved the requirement to gain Followers in the Sevenoaks and Tunbridge region of Kent.

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Twitter Growth Campaign Case Study

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From just 2 Followers to 1,197 Followers in 11 weeks

from 1st February 2013

to 17th April 2013

And we gained 257 Mentions and 65 Retweets and a Klout score of 47 along the way!

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Check out the Twitter account here : https://twitter.com/getbrightfuture

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The Manchester-based business, which is a unique onshore IT outsourcing provider, now has a large number of highly targeted followers. Bright future offer software development, mobile app development, web design and development, and online marketing services. The word cloud below, provided by Followerwonk.com, show the most common keywords contained in the Twitter bio’s of the Followers.

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