Category Archives: Twitter

The Top 40 UK-Based Online Marketing Agencies on Twitter

Twitter is a crucial tool in online marketing and the MINT team has worked extremely hard to boost its followers and overall Twitter presence over the past 5 months.

As our Twitter account continued to grow, we always looked at the other online marketing agencies on the social network to see how we compared.

We then decided it would be an interesting research task to find as many UK-based online marketing agencies on Twitter and create Top 40 list with positions based on the number of followers an account had accumulated.

Here at MINT we use our company’s social media accounts to show prospective clients that not only can we talk the talk, we can also walk the walk. While creating this list we have remained unbiased and not changed the rules to give MINT an unfair advantage over other businesses.

Originally placed in 7th when the list was made in May, we have now climbed to 3rd! We’re extremely pleased and would like to congratulate every other agency that made our list.

  1. SEO Positive
  2. Distilled
  3. MINT Online Marketing
  4. Eskimo Soup
  5. Web Marketing Group
  6. Equator Agency
  7. Kenshoo
  8. Strategy Internet Marketing
  9. iProspect
  10. 360innovate
  11. theEword
  12. Coast Digital
  13. Pogo Digital
  14. Living Media
  15. Delineo
  16. Prodo Digital
  17. Sweetheart Marketing
  18. PushON
  19. All Things Web
  20. Strawberry
  21. JDR Websites
  22. Evevo
  23. A10 Strategic Media
  24. Edit Optimisation
  25. Cube3
  26. Studiowide
  27. TicToc
  28. i-Com
  29. The Zen Agency
  30. Nick Lewis Communications
  31. Young Cow
  32. Lakestar McCann
  33. Atelier Studios
  34. Liquid Solutions
  35. Peach Digital
  36. Ocere
  37. Bigfoot Digital
  38. Splice Marketing
  39. Latitude Express
  40. Mediaworks

Have we missed your online marketing company? Think you should be in this list? Send us a tweet @MINTOnline and if you meet the criteria, you will be added!

Klout- what’s the score?

Klout3

Klout is a relatively new concept and is the measured score of your influence across social media sites such as Facebook and Instagram. Klout score is available on a website or app and uses analytics focused on your business’s social media sites to work out a score between 1-100 based on your interaction and general activity on social media sites. The higher the score the more klout you have generated, celebrity profiles such as Obama and Justin Beiber boast klout scores of 99 and 93, around 30 is the normal score for the average tweeter though. Klout score measures the size of your business’s account on Twitter, Facebook, Instagram, LinkedIn, Foursquare and Wikipedia although it started on Twitter- all Twitter users are automatically assigned a score. Klout is influenced by the follower and following count, retweets, unique mentions, how many spam or dead accounts follow you and so on, from a business perspective it is far more beneficial to have an organically grown business account, with a real person running it compared to one that posts on a timer etc.

From a business perspective klout matters; klout’s score attributes towards your websites page ranking and general online presence, it influences your key performance indicators, or KPI’s, which is very important from a marketing perspective. Your business’s klout score is there and whether or not you pay attention to it, it does exist and when used properly it aids businesses to gain the recognition for their strong presence online. Often klout is overlooked or considered a pointless score as anyone who is capable and has time to move content around on social media sites that then provokes reaction, meaning people and businesses can fake their klout simply by making sure they’re tweeting and interacting, usually via spamming. Klout should be seen as being so much more though; a reflection of your success when networking and communicating through your business, popularity as well as your content quality are all factors that assist with a strong klout score. Some of the most influential people in the world, such as Obama, have very high klout score because they are simply very popular public figures, provoking reaction with anything they say. Klout score is becoming increasingly more important as businesses realise how important social media and SEO has become from a marketing perspective and maintaining an online profile is sometimes more beneficial than the old fashioned approach of marketing a company via networking etc.

In America Journalism students have been graded purely on their klout score and it is becoming very commonplace on interview for online marketing jobs to check your klout score when interviewing a candidate to ensure they are walking the walk when it comes to mastering social media and SEO. This is an extreme of example of just how influential klout can be, and although most companies don’t have that much focus on klout score, it has become an important element within a successful marketing strategy.

Social media: How do you use yours?

social-media-explained-559x466

Social media is the ‘cool kid’ in town when it comes to online marketing and expanding businesses via the internet, but it is far more complicated than simply setting up a facebook page and asking your friends to ‘Like’ your stuff. Using social media platforms should be a strategy you use to gain klout and strong back links directly to your website as well as expanding business and building connections and by simply giving your company a bit of personality you will stand out on these various sites, gaining more followers etc.

When using a social media sites there are a few things to consider when adapting your approach on each platform and using each website to favour your business and maximise the potential social media could have for your business. Tweeting should be treated as a totally different concept to blogging, liking on Facebook and re-pinning- remembering the etiquette for each will not only benefit your business but ensure you are using social media to the best of its potential. Utilising each site as a tool to connect directly with customers, potential customers and B2B contacts is a great strategy for enhancing your marketing as long as you approach them in the right way.

Twitter- Businesses tend to use Twitter to interact and respond with customers and potential customers as it is a direct, short and instant social media site- perfect for immediate connections. Twitter forces users to use 140 characters which is great for a business to keep interest by asking direct questions, encouraging people to reply, retweet and favourite your posts. Companies benefit from using Twitter as it gives large corporations a ‘friendly’ human face to a product or company which people can relate to and feel valued when they give a response. Remember you don’t need to strictly use Twitter just to appear professional and business-like, it invites businesses to get involved with Twitter trends such as #FF and other other trends relevant to the day.

Facebook- Facebook is notoriously more difficult to gain likes and following as a business as the users tend to only be interested in connecting and communicating with their friends and families, not businesses. Try to use this as an opportunity to engage your friends with longer status updates, competitions and blog posts, engaging people to read and react on your facebook page. Share articles amongst other businesses and spend a bit more time building your facebook page with pictures which will encourage people to ‘like’ and comment. Facebook allows your business to have more of a personality too so use this to the best of your company’s advantage

Tweeting, blogging and facebook ‘liking’ can sometimes be seen as a waste of valuable time for a business, especially a smaller company who perhaps need to spend the time doing more constructive activities. However businesses are beginning to see how much customers appreciate and enjoy the interaction on social media sites, especially when the posts and likes are un-work related. Bringing banter from a company profile will make you more following just through being entertaining and interesting. Of course this does not suit every businesses tone or approach and would need to be carefully considered by the executive before a personality is decided when using social media. The method of bringing a company’s quirky side out via twitter and facebook has proved very successful for the likes of Innocent smoothies and even Heathrow Airport, so if its good enough for their business then why not consider it as an approach for your own.

10 Tips To Get a Retweet

retweet

Undertaking a successful Twitter marketing campaign requires valuable time and resources, it can be very frustrating to devote so much time to social media marketing without getting the results you need.

Luckily, we’ve gathered ten of the best tips to help your business get the right results;

1. Install a Twitter button

Many websites have their own Twitter ‘button’ that directs traffic to your Twitter feed, Twitter recently launched their own official button.

Tip: If your website directs a decent level of traffic, then it’s a good idea to drive some of those numbers towards your social media channels.

2. Repeat your best Tweets

Keep an eye on your most successful Tweets, for instance if you’ve asked a question that’s getting a lot of responses, make a note and save it for a later date. Some of your followers may have missed that particular Tweet so bear that in mind, keeping track of your most successful info is a valuable aspect of the social media learning curve.

Note; You will of course need to be careful of being perceived as spam, if possible try and rephrase your tweets to avoid this.

3. Including @mentions to those you’ve referenced

Always include the username of those you’ve mentioned in a post, letting them know you’re giving them a shout-out. If you don’t mention them via the @ tool then the person you’ve mentioned will not be aware that you’ve included them.

4. Trending Topics

Particularly if you’re operating a business Twitter account it’s a good idea to get involved with topics that are relevant to your industry.

For instance an electronics retailer would look to play an active part within the discussion surrounding the new Playstation 4.

Trending topics offer a useful way to tap in to a never ending stream of tweets, which many people will be viewing, getting some valuable exposure for your business.

5. Use Quotes

Whilst quoting Marilyn Monroe may get a lot of people’s attention it’s unlikely to be relevant to your business, try and find quotes that are both useful and applicable to the information you share. Quotes are often shared between users, so try them for yourselves.

6.Tweet Links

Your Twitter account has to offer a service to your followers, offering them a link that they may find interesting may get you some valuable retweets.

Tip; Try sending your visitors to websites that aren’t related to your business to avoid being too promotional.

7. Keep an eye on the most retweeted phrases

Words such as blog, social, free, help, follow are some of the most searched for phrases on Twitter, try to include them whenever you can.

8. Run a Twitter contest

Contests are much more likely to ‘go viral’ than just sharing information, try offering your users a prize for retweeting your information, you’ll be surprised at how much attention you can attract.

9. Time your Tweets

There are peak times to tweet your information, different times attract different demographics. For instance information shared in the morning will attract those sat at their desks, Tweets after 5 PM will be targeted towards those on the way home from work who may not be interested in talking about work.

10. Try Promoting Others

Twitter is a community, by taking an interest in other people’s business you increase the chance they’ll show interest in yours, you can also form long term relationships which may result in more retweets in the future.

What Social Network is right for your Business?

social network

If your business is yet to tap in to the social networking market then perhaps it’s a matter of picking the right site for your business.

Despite its advantages not every social networking site will be suitable for your business, whilst bigger brands may be able to spread time and resources over several sites, a smaller business may be looking to concentrate on one or two sites that are relative to their business model.

The key for smaller business is to devote as much time as possible finding it which site is right for them, luckily we’ve prepared some info that should help you decide.

social network

Facebook:

With one billion active monthly users Facebook is still the dominant force in social networking, despite other sites making inroads in the market.

Good for;

  • Connecting with your current customers
  • Sharing visual information
  • Communicating with the largest audience in social media
  • Business to consumer companies

Negatives;

  • Hard to build a reputation without brand identity
  • Customers will usually only ‘like’ trusted brands
  • Not as contextually focused as other sites
  • Difficult to break in to social circles

research tools

Twitter:

Twitter is Facebook’s main rival, making the most significant impact on social media in recent years experts suggest that this site is better prepared for the future as far as the mobile market is concerned.

Good for:

  • Sharing contextually related information
  • Quick, real time, microblogging
  • Targeting a relevant demographic
  • Building a following quickly

Negatives;

  • Followers have to click through to images
  • Limited to 140 characters
  • Easy to spam your audience

google+

Google+;

Google+ is a newcomer to the social networking sphere but it already has 400 million users, its presence is only going to improve with the search engine giving precedent to its own social network, Google+ is set to become an SEO ranking factor.

Good for

  • Business Communities that allow discussion on relevant topics
  • SEO Rankings
  • B2B businesses

Negatives;

  • Not as popular for B2C
  • Social Media newcomer
  • Not as widely recognised as others

linkedin

Linkedin;

Linkedin is rapidly expanding, adding millions of new users every month, the site is becoming a must have for any business looking to network.

  • The most highly targeted B2B site on the web
  • Extremely professional
  • Serves as a directory for businesses

Negatives;

  • Difficult to network, require permission to connect with other users
  • Not as ‘social’ as other sites
  • Difficult to make connections without brand recognition

Pinterest

Pinterest;

Pinterest can be a very good asset for a business that can share products and visual imagery and was the fastest growing social network in 2012.

  • Great for B2C businesses
  • Excellent for advertising products
  • One of the most visually targeted social media sites

Negatives;

  • Unsuitable for B2B businesses
  • Difficult to market without a visible product
  • Not so effective for service based businesses
  • Difficult to share text based content

So there you have five major social networking sites on the web, as you can see not every site will be suitable for every business, this largely depends on your product and the nature of your business but each site has distinct advantages.

7 Things You Didn’t Know About Twitter, on its 7th Birthday

twitter facts

Just in case you didn’t know Twitter celebrates its 7th birthday this week

Both Twitter and YouTube are celebrating this week, it has been seven years since Twitter first started, which makes it a great time to chart the history of one of the biggest online presences.

Twitter celebrated 7 years since the site first went live, with a video charting the site’s history from its humble beginnings to its presence as one of the most popular social networking sites on the web.

With that in mind here are seven things you may not know about Twitter:

  • The phrase that’s been retweeted most frequently is “four more years” after Barack Obama retained his presidency
  • On average we Tweet around 400 million tweets every day
  • The first ever tweet was by its owner Jack Dorsey (with a typo): “Just Setting up my twttr”
  • The official name of Twitter’s bird is Larry Bird, named after an NBA basketball player
  • Jack Dorsey doesn’t use a desk, he works from a single iPad.
  • Twitter didn’t create retweets, replies, hashtags, a mobile app or social ads—it was created by users and developers in its ecosystem. Those features were later supported by Twitter, unfortunately these users will not inherit any of Twitter’s profits
  • The initial idea for Twitter was created in a playground: “an idea so simple that you don’t even think about it – you just write” This moment of inspiration has turned Twitter in to a multibillion dollar company

twitter facts

Twitter’s influence as a marketing tool is undisputed, what Twitter has as an advantage over other social networking sites is its potential for discussing breaking news. The hashtag allows businesses to join in on discussions that are relevant to the brand.

To give you on idea, Twitter was mentioned in 26 of 52 nationally aired advertisements during the Superbowl in the USA, compared to Facebook, which had a measly 4.

So if your business isn’t taking advantage of Twitter, then there’s no better time to do so, than on its 7th birthday.

To Spam or Not to Spam: Twitter Direct Messaging

direct messaging

To Spam or Not to Spam: Twitter Direct Messaging

This is one of the big questions businesses have been pondering in recent years, particularly as Social Media is now an inherent part of business. Few companies are deliberating the importance of Social Media for both small and major businesses, the real question is how to utilise this medium effectively.

Many businesses use Twitter in particular as a marketing tool both to sell products and build overall brand awareness but there is always a line between what can be perceived as spreading the word and what we all consider ‘Spam’.

‘Spamming’ has become a well known term in 21st century particularly with the development of the internet, in marketing terms it refers to an overzealous approach to selling products, regurgitating information or repeatedly sharing information in general.

So What About Direct Messaging?

Direct Messaging

Many businesses use Twitter sister sites or support sites such as justunfollow to contact their followers and occasionally to thank them for following their account, it’s worth mentioning that these are automated messages and not handwritten thank you letters so to speak.

This poses an interesting question as to what businesses perceive as spam, is it acceptable to thank businesses for taking an interest in your brand or is it simply an unnecessary annoyance, particularly with direct messages that aim to direct traffic to a site.

This is the question we’re posing, Do You Consider Twitter Direct Messages as Spam?

Here’s some of the reactions we had when we raised the topic on a Google+ Community.

direct messaging

We have some interesting suggestions from these users, a couple with very contrasting views on the subject.

A Pesky Annoyance?

Here we have one user exclaiming that a direct message will instantly make them doubt the credibility of the business, many replied saying that automated messages lack a certain personal touch.

Does Direct Messaging lack any real sense of intimacy, after all you are essentially receiving a message from an automated source, a message that’s been repeated and regurgitated multiple times, which in essence is the very concept of Spam.

Completely Necessary?

Even though these messages are indeed automated, a user posed an interesting question as to what a unique message would convey differently, wouldn’t the message essentially remain the same?

If future replies to the auto message are diligent with a personal tone, is direct messaging simply a necessary measure.

And is it simply common courtesy for thanking a business for taking an interest in their business or product through social media.

These are all interesting questions, the answer largely depends on the ethos, size and nature of the business, however we’d love to here your opinion in the comments section.

Let us know what you think in the comment section.

How Do You Judge a Business?

how do you judge a business

Let’s say for instance you’re searching for an Online Marketing consultancy service, you’re certain to go through all the usual steps, Google searches, Online Directories etc.. but how do you judge a business based on their online identity alone.

This can be applicable for any kind of business query, whether you’re searching for an outsourcing company or a plumbing service.

Before the dawn of the digital age you’d find yourself wading through a yellow pages style book, with no real idea of what you were getting.

When you’re faced with pages and pages of choices online, how do you select what potential business partner is the right one for you? You essentially need to get in the mindset of the consumer or your potential client.

This is what we’re attempting to find out, there are numerous aspects to consider as far as a business’s online presence is concerned.

SEO

Perhaps the most important aspect of finding a business, is their place on a SERP (Search engine results pages). After all, you don’t need to be a web wizard to figure out how important Google is for finding anything from businesses to the meaning of life.

The fact is the higher you rank for a specific search term, take the phrase “online marketing agency” for example, the more interest you’ll attract to your business.

As far as the user is concerned, is a business’s ranking relative to its success?

Getting on to Google’s front page is a potential goldmine as far as businesses are concerned, and it’s the chief purpose of the SEO industry, if you offer SEO as part of your business it’s essential that your business lives up to its name and is optimised accordingly.

The Website

Whether you’ve been recommended a website via word of mouth or through Google’s results pages, clicking the page is the next step. Your website represents your online presence and your overall brand, this is why major brands dedicate a massive amount of their budgets for web design, content management, web hosting services and blogging.

First impressions are crucial when it comes to your website, that means that the style, colour and usability of your website are all taken in to consideration.

Having an outdated website can instantly turn away visitors from your business and can give your competitors the edge.

Of course it goes without saying that the content on your page should be informative and relative to what your business offers too, if a user takes the time to read your website make sure they’re aware of your business set-up, your personnel and the services you offer.

Social Media

how do you judge a business

How important are followers when judging a business?

This one of the most recent and intriguing questions asked by SME businesses, one thing is for certain your Social Media presence is becoming increasingly important in twenty-first century business.

We aren’t talking specifically about businesses related exclusively to Online Marketing here, having an effective or at the very least an active Social Media marketing campaign signals to potential clients and customers that you’re a modern, dynamic business that’s able to react to technological and cultural changes.

Having an engaged, loyal ‘fanbase’ lets other know that you’re a trusted business that’s likely to deliver good product/service, creating a unique selling point for your business.

Other contributing factors

Locality; Being local is a determining factor for some businesses, if your potential business partner is based close-by then you’ll have more of an opportunity to meet face to face.

The proximity of your business relates back to SEO, optimising your website so it targets your local area can be beneficial for many businesses but restricting for others offering a global service.

The importance of locality does depend on the nature of the business, particularly in the digital age. It’s now possible to communicate with almost anyone in the world seamlessly over the web, so this can be considered a minuscule issue when it comes to outsourcing companies and online marketing agencies.

Who runs the business:

Don’t be surprised if a user does some research in to the identity of the business owner, highlighting the importance of business profiles. Linkedin accounts in particular offer a glimpse in to your professional working life, how many connections you have, your previous work experience and even your endorsements can be taken in to account.

If you run a small business your online identity has to convey an impression of trust and effective results.

In Conclusion

In this day and age almost every aspect of a business can be taken in to account if you’re offering a service or a product the user has to be fully confident that your brand can deliver.

All of these aspects to pose an interesting question as to what is the most effective way of judging a business?

Online Marketing – The fresher of the Marketing world

marketing

Only six years ago the idea of marketing online was simply a pipe dream, spoken about with apprehension but not fully understood and hardly ever practised within business strategies. Fast forward six years and most businesses are benefiting highly from and using some form of online marketing. From free, easy-access social media platforms such as twitter and Facebook, to simple website building and instant blogging. Online marketing has simplified and enhanced business and business strategy to such an extent, some companies are solely online and can generate money simply with their online presence.

With such a fresh and popular response, it is no surprise companies are recognising the importance of a strong online presence as it is globally used by millions of consumers. Through this online presence alone, customers are able to contact any company with issues and concerns they have with a simple click of a button, forcing businesses to act fast to keep on top of demand. Social media platforms such as twitter and Facebook have enhanced business simply by boosting profile and awareness with various promotions and competitions. This then expands the business awareness as more customers choose to access their own social media site, for free, being instantly exposed to the campaigns etc. For such a new and innovative form of marketing, online has proved one of the most effective and fastest methods, bringing business and customer together in a direct and less intrusive manner. Unlike traditional methods with newspapers, leaflets, promotional posters etc. online marketing targets consumers and customers directly, advertising something similar to an item they have ‘liked’ or ‘followed’ via social media. This also targets potential new customers, as companies are able interest them with similar products and messaging based on search terms and other related items they have looked up.

The long-term exposure of online social media marketing heavily outweighs other traditional methods as well, profiles and various campaigns and adverts have the opportunity to go viral and will remain online forever unless a company decided to take it down or the stop the advert. Whereas posters and adverts printed in papers etc. only last as long as the publication and are more likely to be forgotten as they offer a lot less exposure. As well as being incredibly popular and globally recognised, social media has introduced a savvy and demanding new consumer when it comes to marketing, as people search for reviews and opinions as well as researching reputations of companies before purchasing anything. Sites such as twitter and Facebook have meant companies need to work extra hard in building good communications with their customers as consumers are able to directly complain or give negative press as well as positive response on public forums and social networking sites.

With social media being so easily accessed and globally used in modern society it is no wonder more and more companies are choosing to use platforms such as twitter and Facebook for their marketing campaigns, with such a high success rate.

By Emily Isaac

Don’t Just Count Your Likes

facebook

Many businesses measure the strength of their Social Media Marketing campaign by the number of likes or followers they have however sometimes the stats can be deceiving…

Take Facebook for example;

Over the years you may have fought tirelessly to reach 1000 likes on Facebook, of course this is an achievement for any small business or start-up company, after all it can be difficult to gain any sort of online presence without any existing concept of brand identity.

But How Many of those followers are actually viewing your content?

The fact is that many people will ‘like’ or ‘follow’ your content looking for their own purposes, they’ll want you to like their page and follow them back.

Some will like your page initially but the information you share may not be what they hand in mind, they may even resort to hiding the information from their news feed.

So how do you measure the effectiveness of your SMM strategy?

It’s all about engagement

There’s simply no use boasting about the thousands likes you have if you’re audience isn’t engaging with you. Comments, retweets and sharing are vital.

So ideally you need to focus your strategy on getting followers that are part of your demographic, they can be localised, of a certain age group or interested in a particular concept.

There are some simple rules to stand by as far as maintaining your followers:

  • Don’t Spam; Regurgitating information repeatedly or repeatedly asking your followers to purchase your product will likely clog up their news feed and force them to click “unfollow”
  • Keep it light; Social Media users don’t always want to be reminded of heart disease or death for instance, no matter how much it may raise the chances of them buying your product.
  • Focus on Engaging not Selling: Begging your followers to buy your product or invest in your services will almost definitely turn them away.
  • Keep it Visual: It’s no coincidence that videos and images are shared the most through social media, as human beings we’re far more likely to digest visual information than text based content.

No matter how much you want to brag about your Facebook friends or Twitter followers as a business they’re simply not as much of an asset if they don’t engage with your brand so you should always focus on maintaining your audience’s interest.