For the first time on record, in the final quarter of 2012 Facebook recorded more mobile users than those on a PC device.
There were 680 million mobile monthly active users compared to the overall total of 1 billion.
157 million of those only accessed the site through their mobile.
Facebook’s mobile presence has been rapidly increasing in recent years, largely due to the overall development of mobile technology.
- There were only 245 million monthly mobile users in 2010.
Evidently however it’s clear that businesses have had to adapt their strategies to conform to the ever growing presence of mobile technology.
The company boasted over £800 million pounds in ad revenue in the final quarter of 2012, nearly £200 million of that was generated via mobile.
Experts say that this growth in mobile revenue will show progress to investors in the future.
What does this mean for Small businesses?
Smaller businesses have to follow suit, ignoring mobile users means you’re significantly reducing your potential audience.
Making your site mobile friendly is easier than you might think; here are some simple ideas to implement.
- Make your site more visual, think videos, images and infographics
- Increase your font
- Increase the size of click through buttons on your site
- Simplify your homepage, think the minimalist approach
Have a look at this post on making your page “Tablet Friendly”
The amount of users accessing your page through a mobile device is only going to increase, so make sure users aren’t frustrated by an ‘unfriendly’ mobile site.