Following our recent post on the hashtag, we’re going to share 5 of the best tools to use to target your local audience, find the right people to follow and the right people to engage with (you’re welcome).
First of all, the most obvious yet one of the most useful tools, you can use the toolbar on the top of the page to search for people and trends relevant to your business or your marketing strategy.
For example you could search for the Guardian newspaper, view their followers and isolate followers who are likely to be a certain age, based in the UK and with certain political views. You can also search for keywords relevant to your business to see how highly your ranking.
Topsy provides a comprehensive analyses of millions of Tweets, then uses the date to rank content and trends.
It provides instant access to conversations from what’s happening now to Tweets from years ago.
Hashtags.org provides essential info and research to help businesses improve their social media presence.
They’ll publish useful blogs and articles that can help small businesses improve their social networking strategies.
This is a social media analysis and search platform, it can gather data from user generated content from anywhere in the world and condense it in to a single stream. You can easily track what people are saying about a new product, a company or any topic in particular.
This tool includes data from Twitter: Facebook, YouTube & Google.
This tool makes it easy to track your own Twitter campaigns, analyze tweets about hashtags you’ve mentioned or your brand name.
You can also get expert social analytics, this tool offers a great way to track brands, marketing events and allows you to run effective marketing campaigns.
So there you have it, 5 of the best tools out there handpicked by Mint for your convenience.