If your business is yet to tap in to the social networking market then perhaps it’s a matter of picking the right site for your business.
Despite its advantages not every social networking site will be suitable for your business, whilst bigger brands may be able to spread time and resources over several sites, a smaller business may be looking to concentrate on one or two sites that are relative to their business model.
The key for smaller business is to devote as much time as possible finding it which site is right for them, luckily we’ve prepared some info that should help you decide.
With one billion active monthly users Facebook is still the dominant force in social networking, despite other sites making inroads in the market.
- Connecting with your current customers
- Sharing visual information
- Communicating with the largest audience in social media
- Business to consumer companies
- Hard to build a reputation without brand identity
- Customers will usually only ‘like’ trusted brands
- Not as contextually focused as other sites
- Difficult to break in to social circles
Twitter is Facebook’s main rival, making the most significant impact on social media in recent years experts suggest that this site is better prepared for the future as far as the mobile market is concerned.
- Sharing contextually related information
- Quick, real time, microblogging
- Targeting a relevant demographic
- Building a following quickly
- Followers have to click through to images
- Limited to 140 characters
- Easy to spam your audience
Google+ is a newcomer to the social networking sphere but it already has 400 million users, its presence is only going to improve with the search engine giving precedent to its own social network, Google+ is set to become an SEO ranking factor.
- Business Communities that allow discussion on relevant topics
- SEO Rankings
- B2B businesses
- Not as popular for B2C
- Social Media newcomer
- Not as widely recognised as others
Linkedin is rapidly expanding, adding millions of new users every month, the site is becoming a must have for any business looking to network.
- The most highly targeted B2B site on the web
- Extremely professional
- Serves as a directory for businesses
- Difficult to network, require permission to connect with other users
- Not as ‘social’ as other sites
- Difficult to make connections without brand recognition
Pinterest can be a very good asset for a business that can share products and visual imagery and was the fastest growing social network in 2012.
- Great for B2C businesses
- Excellent for advertising products
- One of the most visually targeted social media sites
- Unsuitable for B2B businesses
- Difficult to market without a visible product
- Not so effective for service based businesses
- Difficult to share text based content
So there you have five major social networking sites on the web, as you can see not every site will be suitable for every business, this largely depends on your product and the nature of your business but each site has distinct advantages.
By Richard Owen