Tag Archives: Business

What Social Network is right for your Business?

social network

If your business is yet to tap in to the social networking market then perhaps it’s a matter of picking the right site for your business.

Despite its advantages not every social networking site will be suitable for your business, whilst bigger brands may be able to spread time and resources over several sites, a smaller business may be looking to concentrate on one or two sites that are relative to their business model.

The key for smaller business is to devote as much time as possible finding it which site is right for them, luckily we’ve prepared some info that should help you decide.

social network

Facebook:

With one billion active monthly users Facebook is still the dominant force in social networking, despite other sites making inroads in the market.

Good for;

  • Connecting with your current customers
  • Sharing visual information
  • Communicating with the largest audience in social media
  • Business to consumer companies

Negatives;

  • Hard to build a reputation without brand identity
  • Customers will usually only ‘like’ trusted brands
  • Not as contextually focused as other sites
  • Difficult to break in to social circles

research tools

Twitter:

Twitter is Facebook’s main rival, making the most significant impact on social media in recent years experts suggest that this site is better prepared for the future as far as the mobile market is concerned.

Good for:

  • Sharing contextually related information
  • Quick, real time, microblogging
  • Targeting a relevant demographic
  • Building a following quickly

Negatives;

  • Followers have to click through to images
  • Limited to 140 characters
  • Easy to spam your audience

google+

Google+;

Google+ is a newcomer to the social networking sphere but it already has 400 million users, its presence is only going to improve with the search engine giving precedent to its own social network, Google+ is set to become an SEO ranking factor.

Good for

  • Business Communities that allow discussion on relevant topics
  • SEO Rankings
  • B2B businesses

Negatives;

  • Not as popular for B2C
  • Social Media newcomer
  • Not as widely recognised as others

linkedin

Linkedin;

Linkedin is rapidly expanding, adding millions of new users every month, the site is becoming a must have for any business looking to network.

  • The most highly targeted B2B site on the web
  • Extremely professional
  • Serves as a directory for businesses

Negatives;

  • Difficult to network, require permission to connect with other users
  • Not as ‘social’ as other sites
  • Difficult to make connections without brand recognition

Pinterest

Pinterest;

Pinterest can be a very good asset for a business that can share products and visual imagery and was the fastest growing social network in 2012.

  • Great for B2C businesses
  • Excellent for advertising products
  • One of the most visually targeted social media sites

Negatives;

  • Unsuitable for B2B businesses
  • Difficult to market without a visible product
  • Not so effective for service based businesses
  • Difficult to share text based content

So there you have five major social networking sites on the web, as you can see not every site will be suitable for every business, this largely depends on your product and the nature of your business but each site has distinct advantages.

Have You Been Hit By The Latest Google Update?

Google Update

Millions of websites have been hit by Google’s latest update, the SEO industry continuously faces this kind of setback on a regular basis. For businesses this kind of algorithm update is of a similar scale to the Wall Street Crash or the current Global Recession as far as their online presence is concerned.

Businesses are seeing their online stock plummeting as many websites disappear from Google’s front page in to obscurity.

It’s been nearly a year since the initial update was first announce in 2012,

Many web pages suffer a significant dip in traffic and as a result a loss of revenue.

Any mention of Google’s Penguin or Panda update leaves businesses and SEO enthusiasts in a state of panic. For those who work in the SEO industry there is a genuine concern that they’ll risk losing business or even their own jobs, businesses who outsource their online marketing and SEO needs often lose faith in the industry due to its sheer unpredictability.

Google Update

Why are these updates happening?

Google is forever developing and modifying its own algorithm in order to determine the best content for its users. These updates tend to prosecute ‘black hat’ SEO strategies, which are the name given to the more underhand tactics used, keyword stuffing, cloaking and duplicate content for example.

It can be tempting for businesses to use these kind of tactics, as they do bring short-term results but ultimately you’re likely to end up being heavily penalised by search engines for attempting to fool the system.

What Does Google Want?

Google ultimately wants to rank high quality, relevant and unique pages for its users, that will always be the intention of any future update.

SEO strategies often suffer when they rely solely on a singular tactic, the industry is always subject to change which is why effective strategies must always rely on a 360° degree approach that fundamentally focuses on content.

For websites to safeguard themselves against future changes in Google’s algorithm it’s essential to focus on a holistic approach to SEO based on a wide variety of tactics. Relying too heavily on one aspect effectively means putting all your eggs in one basket so to speak

Content is King.

As far as SEO is concerned, content will always be the main focus, where other areas are subject to continuous change, in many ways content is the only aspect of SEO that can be relied upon. Google will continue to attempt to improve user experience so ultimately you’ll have to ask the question of whether your site offers enough to rank.

7 Tips for Marketing your Facebook Business Page

Facebook Business and Marketing

How to market your Facebook page

Your Facebook page, or “Timeline” as of 2011 is your window to an audience of around 900 million people, that’s why it’s incredibly important to utilise this space in the most effective manner possible. For a small or medium sized business Facebook represents the opportunity to appeal an unparalleled audience, for free. Thus Facebook represents a viable solution as a marketing tool for any business lacking the resources to advertise a product service on prime-time television on a Saturday night.

There are some Facebook practices that should be common sense, update your content, provide information, be friendly and reply to fans. Here are some tips to increase the presence of your Timeline, the foundation for any Facebook marketing campaign. If you’re a small or medium sized business, you may find this guide provides useful information for the initial set up of your Facebook profile.

1. Images are Important

With the development of the Timeline in place of the regular page, imagery has become increasingly important on your page. Social Media naturally makes brands more accessible to the public, use imagery to capitalise on this. Social networking provides a good way to market the ‘social’ side of your business, giving the public a way to see behind the slogans and technical aspects of your company.

2. Make the most of your Cover Photo

“The new cover photo captures culture and essence of a brand and can showcase their products — it’s the first thing people will see when they visit a brand’s page” – Facebook spokesperson.

Think of your cover photo as the first impression your business makes on your potential customers. You don’t have to be an online marketing genius to realise that the cover photo is the most eye catching feature on your Timeline, it’s therefore important that the photo you use is appealing, relevant and also a high resolution image.

Your profile picture is located within your cover photo, this makes an ideal location for your logo or another relevant thumbnail style image, this smaller image will accompany you in comments and posts so make sure you’ve made a suitable choice.

3. Pin or Highlight your most important posts

As a result of the update, the content on your page is no longer sorted in chronological order alone, it’s possible to highlight the posts of your choice to get them where your audience will see them. You can do this by selecting the star in the top right corner of any post on the page. It will then become larger and promoted higher up on the Timeline.

4. Organise your Apps

Just below your cover image you’ll see the space for apps, this may include photos, videos, notes and thousands of other options such as customised apps. This space gets more visibility than anything below on your Timeline.

5. Provide Exclusivity

Giving exclusive offers to your customers provides an incentive for them to engage with your brand, competitions can give your followers an incentive to engage with your product as well as encourage others to ‘like’ your page. Keeping the competition simple with a tempting reward will encourage a lot of submissions on your page and will increase your overall online presence.

6. Milestones

You don’t want the early months of your Timeline to look like a graveyard, populate your Timeline with memorable milestones. This is a good way to inform your customers of what your brand has achieved, for some this may be as small as hiring a new employee for others it may be reaching 1 million likes. Updating your milestones is an effective way of letting your followers know how your business is doing as well as celebrating your achievements.

7. Love your fans

Engaging with your fans should be the foundation for any social network strategy. Through utilising all of these tips you should be able to build a strong fan base that is engaged and passionate about your brand and therefore willing to invest in your product or services. Understanding the important of Facebook opens up a huge opportunity to find and interact with potential customers.