Tag Archives: content

How To Write A Blog, Creating The Best Content

best content

How to Find and Create The Best Content

If you’re an aspiring blogger it can sometimes be difficult to find the inspiration and the incentive to start writing. Whether you’re writing for a business or a personal narrative finding the right topic is essential, this is why we’ve prepared a blog to guide you through the writing process and how to find the perfect topic to write about.

Before you even put pen to paper (or fingers to keyboard in today’s lingo) you should have an idea about what people will be expecting from your content, why they visit your blog and the kind of demographic your content attracts.

My Audience:

This will of course depend on your topic, if your writing is orientated towards the Business and/or Marketing sector, you can make an educated guess that your content will attract anyone from young adults to the middle aged. With this demographic you’ll have to take in to account people from a diverse range of backgrounds in a number of occupations, from start-up bloggers, SEO specialists, web designers to business executives.

Your audience is perhaps the biggest factor to take in to account, in order to cater your content towards your target demographic it’s important to find out what type of content attracts the most engagement and the most traffic.

With Google Analytics you can find out who’s visiting your website and where they’re leaving your page.

Pay close attention to your bounce rate as well the engagement you get from your content, discussion is a signal that your topic has posed an interesting question or concept.

From a practical perspective, why not compile a list of your 10 most popular blogs to see what’s driving traffic to your website and what people are keen to discuss, you could always ask your reader’s for more feedback on what they’re finding interesting and informative.

Finding Inspiration:

best content

Great topics aren’t always easy to come by, even for professional writers and bloggers. Finding the right subject can be the most difficult aspect of blogging and it’s what people have found to be most difficult.

Writing content isn’t just about coming up with a unique idea, you can create content just by seeing what’s out there, looking at examples and putting your own spin on a topic rather than coming up with it yourself. This type of writing is known as a Curated Article.

As well as general brainstorming and discussion there are other ways to find some inspiration, here are some of the most effective ways of finding something that’ll spark your readers interest.

Topsy: This is a very useful website that we’ve mentioned in previous blogs, you can use this tool to find out what’s trending on the web and what’s being discussed through Social Media, it also features a handy Twitter Analytics tool.

Reddit: This is a huge social media news aggregator, it’s ‘funny’ section alone gets around 6.5 million views.

Google Trends: You can search topics via image, product or mentions. You can even choose to narrow it down by country and category.

Followerwonk: Find out what people based in your industry are talking about, not just the general public.

BuzzFeed: This website organises the most shared pieces of content on the internet.

TopTenz: This a particularly useful website for an aspiring blogger, rather than find out what people are talking about, you can find out what people are writing about.

In general social media provides an excellent way for you to find out what’s happening, writing about something that’s current is always likely to be more popular than something that’s grown stale and as a rule of thumb something that’s controversial tends to attract more discussion.

There’s also the matter of guest blogging to take in to account, getting a fresh perspective from another writer can give your website a fresh outlook so looking to collaborate with others Is a useful strategy. You may even get to write on their blog too, which could be a useful link-building opportunity for your website.

These are just some of the ways you can come up with an inspirational idea, don’t forget that promoting your content is just as important as the writing process, even if you’ve written the most interesting article of the year if it’s not accessible it’s almost non-existent as far as the internet is concerned.

3 Ways to Create The Best Content

content

Many websites have gotten in to the habit of regurgitating news stories in an attempt to pass themselves off as an informative website, simply posting a link to Justin Bieber’s latest haircut isn’t exactly helpful to your audience and it’s more than likely it’s gone viral already. What you really need to ask yourself when sharing information is;

What am I offering that no one else can?

We thought we’d give you some simple advice on how to give your audience the right kind of content whether through your website, your blog, or the links you post through social media. You can apply these three simple aspects of content creation to any information you share.

So here’s three aspects of content creation you should be considering.

Know your Audience:

This is a simple concept in principle, it’s knowing who’s visiting your site and what type of person they are. Then consider whether what you’re writing/sharing would appeal to them. This is also something you’ll need to consider if you’re looking to extend your target demographic, ask yourself what can I offer that I’m not offering already? A good tactic is to keep the balance between offering a speciality or expertise in a particular subject and becoming one dimensional. Your website may not be able to cover all the bases, but a subject topic that’s too specific will likely limit how much your traffic will grow.

Intent:

What are your visitors intentions when they visit your site? Are they looking for funny animal pictures or serious journalism? Take this post for instance, I’m aware as I’m writing this, that the type of information I’m sharing may be helpful to a blogger that’s trying to establish his or herself and is looking for a strategy to help create interesting content.

As a business you’ll have to consider whether your audience is one that is likely to skim over your informative pages and blogs or one that’s willing to invest in your product or service.

Presentation:

If you’re attracting attention and traffic to your website you’ll have to consider whether your information is visually stimulating and easy to read. We are by nature more likely to respond to visual imagery than pages upon pages of text. As far as blogging is concerned your audience is much more likely to engage and finish reading content that’s concise which is why posts offering simple tips and “top 10 lists” are popular.

A good tactic is to look at how long visitors stay on your website, as well as each individual page, do your visitors click from link to link or see your homepage and run a mile. It’s possible to use tools such as Google Analytics to measure these factors, like the ‘bounce rate’ for example.

Creating the right type of content, particularly unique content is part of the foundation of Online Marketing and perhaps the main reason SEO exists especially as far as search engines are concerned. So that’s why it’s worth asking these types of rhetorical questions before you start sharing a picture of a cute cat.

cute cat

Simplify your Online Marketing Strategy

Online Marketing, simplicity

Marketing Simplicity

Technology has made online marketing possible, without the world wide web the concept of online and social media marketing would not exist, in the process however marketing itself has become more complex. It’s easy for customers to become confused by the technology and jargon involved.

Customers prefer it when things are kept simple, companies such as Apple and Google are built on the idea of simplicity. When browsing Apple’s web page, the design and the layout are visibly sleek. The website also thrives on user experience through interactivity, customisation and online video. This simplicity is reflected in the design of the product, therefore this becomes a consistent theme associated with the branding, product as well as in marketing.

One of the reasons the late Steve Jobs succeeded as the co-founder and chairman of Apple was because he focused both the product and the marketing strategy on simplicity.

Putting Customers in the Driving Seat:

Sometimes worrying over stats and figures can result in confusing and neglecting the experience of the customer, whether in the design of the website or through marketing strategy.

Content is King in Online Marketing

This is also important as far as SEO is concerned, Keyword Research and On Page SEO are extremely important in attracting traffic and customers to your website. However if the content of your website does not conform to these standards then what reason does the user have but to stay on your site, this is known in the industry as “bouncing” which also severely affects your position within a Google search. If your SEO strategies have succeeded in attracting a user to your page, the content, design and layout of your site will have to ensure he/she stays there. Ensuring the perfect balance between the keywords and the content of your page is essential.

Simplify your Strategy:

It’s important that customers become synonymous with your brand wherever they see it, whether surfing your page on their desktop, mobile or tablet and even scanning through your social media pages. Ensuring consistency as well as simplicity will ensure that the customer recognises exactly what your brand and your product is all about.