Tag Archives: Facebook

Last Year Facebook Mobile Users Exceeded PC Users

facebook mobile

For the first time on record, in the final quarter of 2012 Facebook recorded more mobile users than those on a PC device.

There were 680 million mobile monthly active users compared to the overall total of 1 billion.

157 million of those only accessed the site through their mobile.

Facebook’s mobile presence has been rapidly increasing in recent years, largely due to the overall development of mobile technology.

  • There were only 245 million monthly mobile users in 2010.

Evidently however it’s clear that businesses have had to adapt their strategies to conform to the ever growing presence of mobile technology.

The company boasted over £800 million pounds in ad revenue in the final quarter of 2012, nearly £200 million of that was generated via mobile.

Experts say that this growth in mobile revenue will show progress to investors in the future.

What does this mean for Small businesses?

Smaller businesses have to follow suit, ignoring mobile users means you’re significantly reducing your potential audience.

Making your site mobile friendly is easier than you might think; here are some simple ideas to implement.

  • Make your site more visual, think videos, images and infographics
  • Increase your font
  • Increase the size of click through buttons on your site
  • Simplify your homepage, think the minimalist approach

Have a look at this post on making your page “Tablet Friendly”

The amount of users accessing your page through a mobile device is only going to increase, so make sure users aren’t frustrated by an ‘unfriendly’ mobile site.

Is your Social Media Marketing strategy working?

Social Media

Both SME and industry giants have increasingly turned their attentions (and investment) towards Social Media. Social Media Marketing (or SMM) has become a strategy of its own as a bi-product of marketing itself. Businesses are convinced that Social Media will eventually deliver monetary results, this is often the case, there’s no disputing that SMM has extraordinary potential to attract revenue but importantly the strategy has to be delivered correctly.

In recent years businesses were reluctant to invest time and money in an SMM strategy, now even the most stubborn “old school” business man or woman will find it hard to dispute its potential.

Statistics show only 6% of businesses believe SMM is a waste of time that will not result in a Return on Investment (ROI).

In this post we’ll look at businesses attitudes towards social media in 2013 and what exactly makes a successful SMM strategy.

For example 64% of businesses are confident that their current SMM strategy will deliver a return on their investment. This means that the majority of businesses in the twenty first century believe in the potential of social media to market their products or services, they also believe that the strategy they are currently utilising will result in revenue.

Clearly most businesses out there are confident, but how exactly can you measure the “success” of a social media strategy? You’ll have to take many factors in to account including;

  • Followers/Likes
  • Sharing, forwarding, retweeting and commenting
  • Visits to your page
  • Increases in Sales
  • General Brand awareness

Luckily for you we’ve got some tips to find out how effective your strategy really is.

  • Try measuring the effectiveness of your different social networks collectively and individually to see what medium is helping you the most, what’s generating the most traffic, revenue and interaction. Perhaps you’ll get more interaction from your 1000 Twitter followers than your 5000 Facebook followers for example.
  • Track how many visits to your site actually come through Social Media and how many lead to any sort of conversion.
  • Monitor the behaviour of your isolated social media traffic, explore how social media “leads” enter, explore and spend time on your page. Are they simply passing by or researching what your business actually offers.
  • What content on your web page gets the most traffic, try tailoring your SMM strategy to what’s getting the best results.

For more information on Social Media, how to implement your SMM strategy and the benefits social media can bring in traffic and revenue, take a look at some of our previous entries on the blog.
 

7 Tips for Marketing your Facebook Business Page

Facebook Business and Marketing

How to market your Facebook page

Your Facebook page, or “Timeline” as of 2011 is your window to an audience of around 900 million people, that’s why it’s incredibly important to utilise this space in the most effective manner possible. For a small or medium sized business Facebook represents the opportunity to appeal an unparalleled audience, for free. Thus Facebook represents a viable solution as a marketing tool for any business lacking the resources to advertise a product service on prime-time television on a Saturday night.

There are some Facebook practices that should be common sense, update your content, provide information, be friendly and reply to fans. Here are some tips to increase the presence of your Timeline, the foundation for any Facebook marketing campaign. If you’re a small or medium sized business, you may find this guide provides useful information for the initial set up of your Facebook profile.

1. Images are Important

With the development of the Timeline in place of the regular page, imagery has become increasingly important on your page. Social Media naturally makes brands more accessible to the public, use imagery to capitalise on this. Social networking provides a good way to market the ‘social’ side of your business, giving the public a way to see behind the slogans and technical aspects of your company.

2. Make the most of your Cover Photo

“The new cover photo captures culture and essence of a brand and can showcase their products — it’s the first thing people will see when they visit a brand’s page” – Facebook spokesperson.

Think of your cover photo as the first impression your business makes on your potential customers. You don’t have to be an online marketing genius to realise that the cover photo is the most eye catching feature on your Timeline, it’s therefore important that the photo you use is appealing, relevant and also a high resolution image.

Your profile picture is located within your cover photo, this makes an ideal location for your logo or another relevant thumbnail style image, this smaller image will accompany you in comments and posts so make sure you’ve made a suitable choice.

3. Pin or Highlight your most important posts

As a result of the update, the content on your page is no longer sorted in chronological order alone, it’s possible to highlight the posts of your choice to get them where your audience will see them. You can do this by selecting the star in the top right corner of any post on the page. It will then become larger and promoted higher up on the Timeline.

4. Organise your Apps

Just below your cover image you’ll see the space for apps, this may include photos, videos, notes and thousands of other options such as customised apps. This space gets more visibility than anything below on your Timeline.

5. Provide Exclusivity

Giving exclusive offers to your customers provides an incentive for them to engage with your brand, competitions can give your followers an incentive to engage with your product as well as encourage others to ‘like’ your page. Keeping the competition simple with a tempting reward will encourage a lot of submissions on your page and will increase your overall online presence.

6. Milestones

You don’t want the early months of your Timeline to look like a graveyard, populate your Timeline with memorable milestones. This is a good way to inform your customers of what your brand has achieved, for some this may be as small as hiring a new employee for others it may be reaching 1 million likes. Updating your milestones is an effective way of letting your followers know how your business is doing as well as celebrating your achievements.

7. Love your fans

Engaging with your fans should be the foundation for any social network strategy. Through utilising all of these tips you should be able to build a strong fan base that is engaged and passionate about your brand and therefore willing to invest in your product or services. Understanding the important of Facebook opens up a huge opportunity to find and interact with potential customers.