How to market your Facebook page
Your Facebook page, or “Timeline” as of 2011 is your window to an audience of around 900 million people, that’s why it’s incredibly important to utilise this space in the most effective manner possible. For a small or medium sized business Facebook represents the opportunity to appeal an unparalleled audience, for free. Thus Facebook represents a viable solution as a marketing tool for any business lacking the resources to advertise a product service on prime-time television on a Saturday night.
There are some Facebook practices that should be common sense, update your content, provide information, be friendly and reply to fans. Here are some tips to increase the presence of your Timeline, the foundation for any Facebook marketing campaign. If you’re a small or medium sized business, you may find this guide provides useful information for the initial set up of your Facebook profile.
1. Images are Important
With the development of the Timeline in place of the regular page, imagery has become increasingly important on your page. Social Media naturally makes brands more accessible to the public, use imagery to capitalise on this. Social networking provides a good way to market the ‘social’ side of your business, giving the public a way to see behind the slogans and technical aspects of your company.
2. Make the most of your Cover Photo
“The new cover photo captures culture and essence of a brand and can showcase their products — it’s the first thing people will see when they visit a brand’s page” – Facebook spokesperson.
Think of your cover photo as the first impression your business makes on your potential customers. You don’t have to be an online marketing genius to realise that the cover photo is the most eye catching feature on your Timeline, it’s therefore important that the photo you use is appealing, relevant and also a high resolution image.
Your profile picture is located within your cover photo, this makes an ideal location for your logo or another relevant thumbnail style image, this smaller image will accompany you in comments and posts so make sure you’ve made a suitable choice.
3. Pin or Highlight your most important posts
As a result of the update, the content on your page is no longer sorted in chronological order alone, it’s possible to highlight the posts of your choice to get them where your audience will see them. You can do this by selecting the star in the top right corner of any post on the page. It will then become larger and promoted higher up on the Timeline.
4. Organise your Apps
Just below your cover image you’ll see the space for apps, this may include photos, videos, notes and thousands of other options such as customised apps. This space gets more visibility than anything below on your Timeline.
5. Provide Exclusivity
Giving exclusive offers to your customers provides an incentive for them to engage with your brand, competitions can give your followers an incentive to engage with your product as well as encourage others to ‘like’ your page. Keeping the competition simple with a tempting reward will encourage a lot of submissions on your page and will increase your overall online presence.
You don’t want the early months of your Timeline to look like a graveyard, populate your Timeline with memorable milestones. This is a good way to inform your customers of what your brand has achieved, for some this may be as small as hiring a new employee for others it may be reaching 1 million likes. Updating your milestones is an effective way of letting your followers know how your business is doing as well as celebrating your achievements.
7. Love your fans
Engaging with your fans should be the foundation for any social network strategy. Through utilising all of these tips you should be able to build a strong fan base that is engaged and passionate about your brand and therefore willing to invest in your product or services. Understanding the important of Facebook opens up a huge opportunity to find and interact with potential customers.
By Richard Owen