For many of you reading this post your first question will be;
What is a Meta Title?
A Meta Title shows the name of a web page, the title will usually be displayed at the top of your browser and informs the reader about what exactly they’re looking at. More importantly however these titles are read, by search engines.
Why do they matter?
The Meta title is very important as far as your search engine rankings are concerned, as an SEO strategy it’s important that they’re written with search engine robots in mind. They of course have to make sense for the reader but the wording should be based on the relevant keywords your website should be targeting, as well as its relevance to your content. You could argue then, that Meta Titles are actually more important for search engines than for the users who visit your site.
Essentially then you have to keep the balance between being readable for search engines and making sense for your average visitor, with that in mind here are 5 mistakes you should really avoid.
- Stuffing too many keywords in to the titles, this can be seen as Spamming.
- Branding all your Meta Titles the same on every page.
- Naming all your pages with your Business Name or Brand.
- Making the titles too long, Search Engines stop reading your titles after 70-75 characters, limit your title to 70 characters including spaces and punctuation.
- Failing to capitalise any part of the keywords you’re targeting.
Keyword Research is a fundamental aspect of writing efficient Meta Titles, so it’s vital to do this before you even contemplate optimising your titles, for a useful guide check out our “Keyword Research, The Fundamentals”
A good format to use would be…
Primary Keyword> Info/ Incentive> Secondary Keyword> Business Name (if you have room)
Examples: Good vs Bad
- Tips on GROWING FLOWERS, from Gardening Experts, How To Grow Flowers
Try and repeat the keywords no more than twice, the keywords should be relevant to your content, limit the use of punctuation to save space and don’t forget to use capitals to draw attention to the keyword.
A good Meta Title will help Search Engines understand the focus of your page, by repeating the a keyword phrase that would be found throughout the content. It should be informative yet concise, try and make the most of the 70 characters you’re given.
So there you have it, check out the many other guides on our blog for more Online Marketing info!