On-Page SEO (as opposed to Off Page SEO) is the process of making your website more relevant to search engines.
Every SEO strategy is different depending on the website but the fundamental idea is to make your website as relevant and search engine friendly as possible. Failing to optimise your site correctly means you have less of a chance of becoming visible via Google or any other search engine.
Google is always changing the way it ranks websites, take a look at the recent Penguin and Panda updates for example, so making sure your SEO strategy is up to date is essential. What might be considered essential at one point may become outdated very quickly such as is the nature of SEO.
So what does Google really want?
Google wants content that’s informative to the given subject and most importantly, unique.
This should be the focus of any SEO strategy but as far as On-Page SEO is concerned there are a number of quick fixes you can use that are consistent and necessary to improve your search engine rankings.
1. Meta Titles & Descriptions
Make sure your Meta Titles and Descriptions are up to scratch, these should inform both the user and the search engine of what your specific page is about and how relevant it is to the subject. The format for writing Meta Titles and Descriptions is relatively simple, make sure they target a primary keyword and a secondary keyword, capitalise the primary keyword in the title and make sure they don’t exceed the character limit.
Maximum 70 for the title and 140 for the Meta Description.
A useful guide for more info; ““Your Guide to Optimised Meta Titles””
2. Make your inner pages accessible
What we mean here is to make sure your site can be easily navigated by the user, by using a useful tool such as Google Analytics you can analyse how clickable your website is, how long users spend on each page and how they exit your website. Your goal should be that your traffic should click through from page to page on your website rather than accessing a single page and exiting quickly.
This can be done through internal linking, such as a link pointing to a another helpful article on your site, like this > “Click Here”
3. Make sure EVERY page on your site is unique
As previously mentioned in this post, Google’s ultimate intention is to make the most interesting, informative and unique information visible to the public as quickly as possible. Your search rankings can be penalised for re-using your own or any other information on the web without permission.
www.copyscape.com is a useful website that can help you counteract plagiarism on your website.
So there we have 3 hand picked on-page SEO tips to use at your convenience, feel free to use them!