So what is an Infographic?
An Infographic is a useful image that displays information visually, complex details can be broken down and displayed in an image instead of through pages and pages of text. Think of mind-maps, flow charts, graphs, spider diagrams etc…
Using an Infographic is a great way to break down complex information in to something that’s easier for the reader to comprehend. You’ll often find these types of images in magazines, newspapers and now of course, throughout the internet.
In the same way that an Infographic image may break down the anatomy of the human body, it could do the same thing when explaining the fundamentals of SEO for example.
How does Infographics relate to Social Media?
You don’t need to be a marketing genius to realise that images are easier to comprehend than simply text alone, many people may not have time to indulge themselves in a lengthy explanation regarding a certain topic.
As far as Social Media is concerned, infographics are becoming far more likely to be shared, commented on and engaged with than just textual content.
Take Pinterest for example, which was the fastest growing social network in 2012, this type of social network thrives on imagery and visual content. You may think this type of social network would simply involve cute pictures of animals (which it does have) but business related infographics are also popular, what better way to explain a seemingly rigid topic than through an easily digested image.
That’s not to say using infographics would dull down your audience, your information can be as detailed or as simplified as you’d like.
Simply put, if you’re looking to move on with the social media generation, it’s important to recognise the growing significance of infographics and how they can help you gain engagement with your followers and most importantly gain traffic to your website.