Millions of websites have been hit by Google’s latest update, the SEO industry continuously faces this kind of setback on a regular basis. For businesses this kind of algorithm update is of a similar scale to the Wall Street Crash or the current Global Recession as far as their online presence is concerned.
Businesses are seeing their online stock plummeting as many websites disappear from Google’s front page in to obscurity.
It’s been nearly a year since the initial update was first announce in 2012,
Many web pages suffer a significant dip in traffic and as a result a loss of revenue.
Any mention of Google’s Penguin or Panda update leaves businesses and SEO enthusiasts in a state of panic. For those who work in the SEO industry there is a genuine concern that they’ll risk losing business or even their own jobs, businesses who outsource their online marketing and SEO needs often lose faith in the industry due to its sheer unpredictability.
Why are these updates happening?
Google is forever developing and modifying its own algorithm in order to determine the best content for its users. These updates tend to prosecute ‘black hat’ SEO strategies, which are the name given to the more underhand tactics used, keyword stuffing, cloaking and duplicate content for example.
It can be tempting for businesses to use these kind of tactics, as they do bring short-term results but ultimately you’re likely to end up being heavily penalised by search engines for attempting to fool the system.
What Does Google Want?
Google ultimately wants to rank high quality, relevant and unique pages for its users, that will always be the intention of any future update.
SEO strategies often suffer when they rely solely on a singular tactic, the industry is always subject to change which is why effective strategies must always rely on a 360° degree approach that fundamentally focuses on content.
For websites to safeguard themselves against future changes in Google’s algorithm it’s essential to focus on a holistic approach to SEO based on a wide variety of tactics. Relying too heavily on one aspect effectively means putting all your eggs in one basket so to speak
Content is King.
As far as SEO is concerned, content will always be the main focus, where other areas are subject to continuous change, in many ways content is the only aspect of SEO that can be relied upon. Google will continue to attempt to improve user experience so ultimately you’ll have to ask the question of whether your site offers enough to rank.