When it comes to using social media, from a business perspective, there are several rules of etiquette to stick by to ensure you remain professional and subjective when using such a public and easily accessible platform. There are several very obvious do’s and don’ts when it comes to using social media, such as Facebook and Twitter, as a business, for example not using bad language, interacting positively with customers and being careful when expressing opinions. Having a presence on social media brings great responsibility; if used wisely your social media presence can have such a positive effect on SEO, customer relations and company profile generally. If used badly however, it can cause irreversible damage to your reputation and have a very negative effect on your business.
Corporate companies are always making the global headlines with their use of social media sites, often for all the wrong reasons. With companies such as McDonald’s, Skittles and budget airline RyanAir, demonstrating how not to use social media to boost their business and company profile, it’s easy to see where it can all go so wrong. Offensive campaigns and swear-words published by official accounts as well as controversial opinions being tweeted are just some examples of the anti-social behaviour committed by these companies. Making headlines most recently for her anti-social behaviour on social media site Twitter, the newly-appointed Police Commissioner has come under heavy scrutiny for her misuse of such a public platform. It is very easy to post things online that you may not think twice about but can so quickly be miss-interpreted or taken offensively by followers. Social media when used properly can provide many benefits to businesses, such as improving SEO and generally helping their online marketing all for free, but so often it is the misuse of the social networking sites that makes the headlines. By sticking to a few simple rules as a business user on social media sites, you can really reap the benefits of sites such as Twitter and facebook:
1.Remain polite– Remember your posts will be seen by anyone and everyone with a Twitter and Facebook so remain professional and polite at all times. Even if you are posting something unrelated to your company and business you should remain polite and avoid offensive language.
2.Interact responsibly– Don’t respond and reply to accounts or users that are linked to offensive content or could damage the reputation of your business by being associated with you or your company. The same goes for responding and replying to customers and clients; always remain polite and professional even dealing with complaints or negative comments.
3.Be aware when using contextual content– If your approach is to engage with your followers with current affairs and discussion on contextually-related topics and events, be responsible when discussing. Many large companies and high profile celebrities slip up when discussing news stories and end up offending or commenting at the wrong time for example many MP’s use colloquialisms to appear apart of the community but end up offending members of the public.
Learn from the global companies who make these disastrous mistakes on social media and ensure your company remains professional- avoid being anti-social on social media sites.