Tag Archives: social network

10 Tips To Get a Retweet

retweet

Undertaking a successful Twitter marketing campaign requires valuable time and resources, it can be very frustrating to devote so much time to social media marketing without getting the results you need.

Luckily, we’ve gathered ten of the best tips to help your business get the right results;

1. Install a Twitter button

Many websites have their own Twitter ‘button’ that directs traffic to your Twitter feed, Twitter recently launched their own official button.

Tip: If your website directs a decent level of traffic, then it’s a good idea to drive some of those numbers towards your social media channels.

2. Repeat your best Tweets

Keep an eye on your most successful Tweets, for instance if you’ve asked a question that’s getting a lot of responses, make a note and save it for a later date. Some of your followers may have missed that particular Tweet so bear that in mind, keeping track of your most successful info is a valuable aspect of the social media learning curve.

Note; You will of course need to be careful of being perceived as spam, if possible try and rephrase your tweets to avoid this.

3. Including @mentions to those you’ve referenced

Always include the username of those you’ve mentioned in a post, letting them know you’re giving them a shout-out. If you don’t mention them via the @ tool then the person you’ve mentioned will not be aware that you’ve included them.

4. Trending Topics

Particularly if you’re operating a business Twitter account it’s a good idea to get involved with topics that are relevant to your industry.

For instance an electronics retailer would look to play an active part within the discussion surrounding the new Playstation 4.

Trending topics offer a useful way to tap in to a never ending stream of tweets, which many people will be viewing, getting some valuable exposure for your business.

5. Use Quotes

Whilst quoting Marilyn Monroe may get a lot of people’s attention it’s unlikely to be relevant to your business, try and find quotes that are both useful and applicable to the information you share. Quotes are often shared between users, so try them for yourselves.

6.Tweet Links

Your Twitter account has to offer a service to your followers, offering them a link that they may find interesting may get you some valuable retweets.

Tip; Try sending your visitors to websites that aren’t related to your business to avoid being too promotional.

7. Keep an eye on the most retweeted phrases

Words such as blog, social, free, help, follow are some of the most searched for phrases on Twitter, try to include them whenever you can.

8. Run a Twitter contest

Contests are much more likely to ‘go viral’ than just sharing information, try offering your users a prize for retweeting your information, you’ll be surprised at how much attention you can attract.

9. Time your Tweets

There are peak times to tweet your information, different times attract different demographics. For instance information shared in the morning will attract those sat at their desks, Tweets after 5 PM will be targeted towards those on the way home from work who may not be interested in talking about work.

10. Try Promoting Others

Twitter is a community, by taking an interest in other people’s business you increase the chance they’ll show interest in yours, you can also form long term relationships which may result in more retweets in the future.

What Social Network is right for your Business?

social network

If your business is yet to tap in to the social networking market then perhaps it’s a matter of picking the right site for your business.

Despite its advantages not every social networking site will be suitable for your business, whilst bigger brands may be able to spread time and resources over several sites, a smaller business may be looking to concentrate on one or two sites that are relative to their business model.

The key for smaller business is to devote as much time as possible finding it which site is right for them, luckily we’ve prepared some info that should help you decide.

social network

Facebook:

With one billion active monthly users Facebook is still the dominant force in social networking, despite other sites making inroads in the market.

Good for;

  • Connecting with your current customers
  • Sharing visual information
  • Communicating with the largest audience in social media
  • Business to consumer companies

Negatives;

  • Hard to build a reputation without brand identity
  • Customers will usually only ‘like’ trusted brands
  • Not as contextually focused as other sites
  • Difficult to break in to social circles

research tools

Twitter:

Twitter is Facebook’s main rival, making the most significant impact on social media in recent years experts suggest that this site is better prepared for the future as far as the mobile market is concerned.

Good for:

  • Sharing contextually related information
  • Quick, real time, microblogging
  • Targeting a relevant demographic
  • Building a following quickly

Negatives;

  • Followers have to click through to images
  • Limited to 140 characters
  • Easy to spam your audience

google+

Google+;

Google+ is a newcomer to the social networking sphere but it already has 400 million users, its presence is only going to improve with the search engine giving precedent to its own social network, Google+ is set to become an SEO ranking factor.

Good for

  • Business Communities that allow discussion on relevant topics
  • SEO Rankings
  • B2B businesses

Negatives;

  • Not as popular for B2C
  • Social Media newcomer
  • Not as widely recognised as others

linkedin

Linkedin;

Linkedin is rapidly expanding, adding millions of new users every month, the site is becoming a must have for any business looking to network.

  • The most highly targeted B2B site on the web
  • Extremely professional
  • Serves as a directory for businesses

Negatives;

  • Difficult to network, require permission to connect with other users
  • Not as ‘social’ as other sites
  • Difficult to make connections without brand recognition

Pinterest

Pinterest;

Pinterest can be a very good asset for a business that can share products and visual imagery and was the fastest growing social network in 2012.

  • Great for B2C businesses
  • Excellent for advertising products
  • One of the most visually targeted social media sites

Negatives;

  • Unsuitable for B2B businesses
  • Difficult to market without a visible product
  • Not so effective for service based businesses
  • Difficult to share text based content

So there you have five major social networking sites on the web, as you can see not every site will be suitable for every business, this largely depends on your product and the nature of your business but each site has distinct advantages.