Realising the potential of your Twitter Bio.
Many businesses favour quantity over quality with regards to their Twitter followers, it’s thought that the amount of followers you have is directly related to how successful your business has become. This isn’t always the case, after all what use is having 50,000 if only one 100 are relevant and interested in the product or service you offer. Being perceived as a successful business solely based on the amount of Twitter followers is an essentially flawed system, many businesses find this so important that they ‘buy’ followers in an attempt to create the illusion of popularity.
This guide will explain the significance of your bio and the role it has to play in gaining a group of relevant followers who are interested in the information and service you can provide.
Those measly 160 characters may seem insignificant but they can be crucial in defining the purpose and set up of your business, your Bio may be the difference in the followers who ignore you and those who will click every link you post.
It’s important to understand the reasons why people chose to follow one another whether it’s to learn something, discuss interests or be entertained by the information you provide. Targeting a specific group of followers may be more beneficial than the entire mass-market, these are your ‘fan-base’ so to speak, these are the users who will ReTweet your information and possibly invest in your product or service.
Here are three tips you can use to revamp your Twitter Bio.
Write about your interests:
This is particularly important, Why are you using Twitter? What do you do? Etc.. If you list yourself as a social media expert for example, you will be expected to act accordingly and offer that service to your users.
Get your priorities straight:
It’s vital to prioritise just what it is you’re attempting to get across to your followers, what defines your business? Individual personal information such as your hobbies in your free time are likely to be irrelevant.
Keywords are Vital:
Twitter functions as a search tool, so it’s a good idea to understand this in your Bio. Using Search Engine Optimisation (SEO) in your profile is an effective way of garnering attention and interest in your Twitter account as well as your business in general.
Twitter Bio ‘Don’ts’- Common Pitfalls:
Wasting your limited space on a quote or something that is irrelevant to your business. Quoting a cultural icon may be motivational to you, but your Twitter followers want to know about you and your business not the people you admire.
Don’t use a Bio you’ve used elsewhere on another site, it’s important to ensure your content is unique rather than copying and pasting from other sources.
Make sure you utilise the 160 characters, this is only a snippet of information so displaying the right information and maximising the space is a good idea. It’s also important that you stick within the restrictions, having information cut off looks unprofessional and gives a bad impression of your business.
There are some of our ‘do’s’ and ‘don’ts’ with regards to your profile, hopefully you understand the significance of your Bio and the role it has to play in getting the right kind of attention for your business.