What does this mean for businesses and for our privacy?
Technology has developed dramatically in the last decade, it appears that we are now reaching the stage where applied science is so advanced that ideas that could only be imagined in science fiction are now becoming part of reality.
This rapid growth in technology has dramatically changed our day to day lives and how businesses and brands communicate with their following, less than five years ago the idea of watching video on the way to work would have seemed far-fetched now that we are essentially contactable wherever we are, businesses have had to change the way they engage with the public whether it’s through social networking or online video.
The latest development that’s caught the attention of the masses is the concept of a wearable computer or an augmented reality device.
Industry giants Google and Apple are now fighting to gain a foothold in this new generation of technological advancement;
In recent weeks Google has revealed its latest innovation, Google Glass. A head-mounted display that displays information in a similar fashion to the smartphone, the device can be activated via voice command. The device may even be integrated with prescription lenses in the future, it’s speculated that the device may be released as early as this year.
There are rumours that Apple is in the process of developing its own “smart-watch”, a wearable computer that can be attached to your wrist, whilst Samsung is also rumoured to be developing a similar product.
What does this mean for our privacy?
Google Glass has been attracting some concerns over privacy issues, if you’ve seen the viral adverts then you’ll be aware that the device can record video on command, if these devices are set to become commonplace in society then how will it impact on our sense of privacy.
It remains to be seen how are privacy will be affected, who will be defined as complicit as far as being recorded is concerned, many people may be recorded with one of these devices which can then upload their image to social media, all without their permission.
Being able to watch and video as well surf the web, through a lens or through a smart-watch will change the way businesses contact their audience as well as how commercials and advertisements can reach a targeted demographic.
But for now, what we’re wondering is what will become the most popular.
Would you prefer to wear a head-mounted device or a smart-watch? Are you content with a simple phone in your pocket? Let us know.