Tag Archives: Twitter

10 Tips To Get a Retweet

retweet

Undertaking a successful Twitter marketing campaign requires valuable time and resources, it can be very frustrating to devote so much time to social media marketing without getting the results you need.

Luckily, we’ve gathered ten of the best tips to help your business get the right results;

1. Install a Twitter button

Many websites have their own Twitter ‘button’ that directs traffic to your Twitter feed, Twitter recently launched their own official button.

Tip: If your website directs a decent level of traffic, then it’s a good idea to drive some of those numbers towards your social media channels.

2. Repeat your best Tweets

Keep an eye on your most successful Tweets, for instance if you’ve asked a question that’s getting a lot of responses, make a note and save it for a later date. Some of your followers may have missed that particular Tweet so bear that in mind, keeping track of your most successful info is a valuable aspect of the social media learning curve.

Note; You will of course need to be careful of being perceived as spam, if possible try and rephrase your tweets to avoid this.

3. Including @mentions to those you’ve referenced

Always include the username of those you’ve mentioned in a post, letting them know you’re giving them a shout-out. If you don’t mention them via the @ tool then the person you’ve mentioned will not be aware that you’ve included them.

4. Trending Topics

Particularly if you’re operating a business Twitter account it’s a good idea to get involved with topics that are relevant to your industry.

For instance an electronics retailer would look to play an active part within the discussion surrounding the new Playstation 4.

Trending topics offer a useful way to tap in to a never ending stream of tweets, which many people will be viewing, getting some valuable exposure for your business.

5. Use Quotes

Whilst quoting Marilyn Monroe may get a lot of people’s attention it’s unlikely to be relevant to your business, try and find quotes that are both useful and applicable to the information you share. Quotes are often shared between users, so try them for yourselves.

6.Tweet Links

Your Twitter account has to offer a service to your followers, offering them a link that they may find interesting may get you some valuable retweets.

Tip; Try sending your visitors to websites that aren’t related to your business to avoid being too promotional.

7. Keep an eye on the most retweeted phrases

Words such as blog, social, free, help, follow are some of the most searched for phrases on Twitter, try to include them whenever you can.

8. Run a Twitter contest

Contests are much more likely to ‘go viral’ than just sharing information, try offering your users a prize for retweeting your information, you’ll be surprised at how much attention you can attract.

9. Time your Tweets

There are peak times to tweet your information, different times attract different demographics. For instance information shared in the morning will attract those sat at their desks, Tweets after 5 PM will be targeted towards those on the way home from work who may not be interested in talking about work.

10. Try Promoting Others

Twitter is a community, by taking an interest in other people’s business you increase the chance they’ll show interest in yours, you can also form long term relationships which may result in more retweets in the future.

What is Twitter Vine?

Twitter Vine

Last week Twitter launched “Vine” everyone is talking about it (not all for the right reasons) but what exactly is “Twitter Vine”?

It’s an addition to Twitter that allows users to embed a six second video within their own Tweets.

In October last year Twitter purchased Vine Labs, which was a start-up company based in New York. Vine Labs consisted of only three men, the app is still a standalone service but has now been integrated in to Twitter.

Videos posted through the App are on an Infinite Loop, which capitalises on the emerging popularity of memes and animated gifs which is a kind of image format that’s extremely popular on the internet.

What are they saying about it?

Michael Sippey, Twitter’s Vice President; “Like Tweets, the brevity of videos on Vines inspire creativity”

Dom Hofmann, co-founder of Vine; “They’re little windows into the people, settings ideas and objects that make up your life”

Where can I find it?

The Vine App is currently only available on the Apple App Store, it remains to be seen whether other OS’s will pick the platform up.

How does it work?

It’s pretty simple to set up too, just download the app, sign in using your Twitter account and it’ll sync your details.

You record a video by simply using the camera button in the corner and pressing your finger on the screen while you record. Taking your finger off stops the recording, putting it back on starts it again, so you can draft your own cuts and sequences.

It even records sound!

Why does it matter?

If you’ve read our previous posts you’ll know how visual social media is becoming, in a way it’s surprising that Twitter hasn’t integrated this kind of software. It’ll give your Twitter account the option to feature short, snappy videos and it’s these videos that are likely to generate engagement.

Finally, The Controversy

Vine hasn’t come without issues, if you’ve been paying attention to the news lately you’ll see that some rather “inappropriate” material, shall we say, has appeared through the Vine app. This hasn’t gone down well with Apple, who’s squeaky clean reputation has been tarnished as a result.

Is your Social Media Marketing strategy working?

Social Media

Both SME and industry giants have increasingly turned their attentions (and investment) towards Social Media. Social Media Marketing (or SMM) has become a strategy of its own as a bi-product of marketing itself. Businesses are convinced that Social Media will eventually deliver monetary results, this is often the case, there’s no disputing that SMM has extraordinary potential to attract revenue but importantly the strategy has to be delivered correctly.

In recent years businesses were reluctant to invest time and money in an SMM strategy, now even the most stubborn “old school” business man or woman will find it hard to dispute its potential.

Statistics show only 6% of businesses believe SMM is a waste of time that will not result in a Return on Investment (ROI).

In this post we’ll look at businesses attitudes towards social media in 2013 and what exactly makes a successful SMM strategy.

For example 64% of businesses are confident that their current SMM strategy will deliver a return on their investment. This means that the majority of businesses in the twenty first century believe in the potential of social media to market their products or services, they also believe that the strategy they are currently utilising will result in revenue.

Clearly most businesses out there are confident, but how exactly can you measure the “success” of a social media strategy? You’ll have to take many factors in to account including;

  • Followers/Likes
  • Sharing, forwarding, retweeting and commenting
  • Visits to your page
  • Increases in Sales
  • General Brand awareness

Luckily for you we’ve got some tips to find out how effective your strategy really is.

  • Try measuring the effectiveness of your different social networks collectively and individually to see what medium is helping you the most, what’s generating the most traffic, revenue and interaction. Perhaps you’ll get more interaction from your 1000 Twitter followers than your 5000 Facebook followers for example.
  • Track how many visits to your site actually come through Social Media and how many lead to any sort of conversion.
  • Monitor the behaviour of your isolated social media traffic, explore how social media “leads” enter, explore and spend time on your page. Are they simply passing by or researching what your business actually offers.
  • What content on your web page gets the most traffic, try tailoring your SMM strategy to what’s getting the best results.

For more information on Social Media, how to implement your SMM strategy and the benefits social media can bring in traffic and revenue, take a look at some of our previous entries on the blog.
 

Expert tips for YOUR Twitter Bio

Twitter Bio

Realising the potential of your Twitter Bio.

Many businesses favour quantity over quality with regards to their Twitter followers, it’s thought that the amount of followers you have is directly related to how successful your business has become. This isn’t always the case, after all what use is having 50,000 if only one 100 are relevant and interested in the product or service you offer. Being perceived as a successful business solely based on the amount of Twitter followers is an essentially flawed system, many businesses find this so important that they ‘buy’ followers in an attempt to create the illusion of popularity.

This guide will explain the significance of your bio and the role it has to play in gaining a group of relevant followers who are interested in the information and service you can provide.

Those measly 160 characters may seem insignificant but they can be crucial in defining the purpose and set up of your business, your Bio may be the difference in the followers who ignore you and those who will click every link you post.

It’s important to understand the reasons why people chose to follow one another whether it’s to learn something, discuss interests or be entertained by the information you provide. Targeting a specific group of followers may be more beneficial than the entire mass-market, these are your ‘fan-base’ so to speak, these are the users who will ReTweet your information and possibly invest in your product or service.

Here are three tips you can use to revamp your Twitter Bio.

Write about your interests:

This is particularly important, Why are you using Twitter? What do you do? Etc.. If you list yourself as a social media expert for example, you will be expected to act accordingly and offer that service to your users.

Get your priorities straight:

It’s vital to prioritise just what it is you’re attempting to get across to your followers, what defines your business? Individual personal information such as your hobbies in your free time are likely to be irrelevant.

Keywords are Vital:

Twitter functions as a search tool, so it’s a good idea to understand this in your Bio. Using Search Engine Optimisation (SEO) in your profile is an effective way of garnering attention and interest in your Twitter account as well as your business in general.

Twitter Bio ‘Don’ts’- Common Pitfalls:

Wasting your limited space on a quote or something that is irrelevant to your business. Quoting a cultural icon may be motivational to you, but your Twitter followers want to know about you and your business not the people you admire.

Don’t use a Bio you’ve used elsewhere on another site, it’s important to ensure your content is unique rather than copying and pasting from other sources.

Make sure you utilise the 160 characters, this is only a snippet of information so displaying the right information and maximising the space is a good idea. It’s also important that you stick within the restrictions, having information cut off looks unprofessional and gives a bad impression of your business.

There are some of our ‘do’s’ and ‘don’ts’ with regards to your profile, hopefully you understand the significance of your Bio and the role it has to play in getting the right kind of attention for your business. 

5 ways Twitter Marketing can target your Local audience

 

Twitter Marketing

Twitter Marketing & your Local Audience

The internet has allowed business to extend their reach beyond geographical and financial constraints, businesses are no longer confined by local marketing restrictions. However some businesses consider the world wide web irrelevant to their network of customers, after all what use is the internet to a local Café whose customers live within a five mile radius? With the development of Social Media however, the internet has become far more personal, the online focus for businesses has become increasingly important.

The development of Social Media has brought with it the importance of location, through Social Media information can be tailored by local businesses to target only the relevant and interested customers. Businesses who ignore the benefits of the internet risk losing out on the opportunity to utilise Social Media and it’s location based software.

To some, the concept of ‘local’ marketing can refer to one nation, to others local may refer to a city, town or village. How can a business identify people based on a specific location you may ask?

There are several ‘Apps’ tailored specifically for local marketing strategies, the most notable example being ‘Foursquare’ an enterprise that began in New York in 2009. However the easiest and perhaps most effective tool to use is Twitter.

Twitter  Marketing, Local Marketing and follower behaviour

Twitter users often reveal their location as a by-product of expressing their thoughts and opinions, sometimes unknowingly. People will ‘follow’ others for many reasons, one of the most common however is that the information they share will personally affect them based on their proximity, for example a News station may tweet information on local traffic. It is possible for businesses to search for relevant Twitter accounts to target based on their geographical location.

1. Newspapers:

A Newspaper’s Twitter account is a great source to identify and target followers. For example followers of Newspapers such as the Guardian or Observer are likely to be UK based, the majority may be middle-aged or mature adults, following a Newspaper is an effective way of targeting an audience based on their political and social views. Following a local Newspaper would also be an extremely effective way of narrowing your search perimeters.

2. Radio Stations:

In a similar way to targeting a Newspaper, targeting a radio station is an effective way of specifying the location, age, and interests of a network of potential customers. For instance, followers of BBC Radio 1 are likely to be young adults and people in their 20’s, followers of Radio 4 are likely to be more mature with a difference in their interests as well as their financial situation.

3. Geographical Location:

It is possible to utilise the longitude and latitude of a location to identify Twitter accounts in a specific region or country. This method may seem difficult and time-consuming however it’s nevertheless an effective way of identifying a location with great accuracy. This method will also identify users who have enabled their device to be visible based on location, this will likely be able to display a high number of results.

4. Local Companies:

It may be worth targeting followers of a business on a similar or local level as a potential way of isolating customers with an interest in the type of product or service you offer.

5. Location Names:

As a somewhat less reliable method, analysing followers by searching the location name on a broad basis may be beneficial to some businesses.

These are just some of the possible ways that even the most locally focused business can raise their profile, become more accessible to the public as well as generate revenue through realising the location based benefits of Social Media. Make sure you’re reaping the benefits of utilising Twitter as an Online Marketing tool.