To Spam or Not to Spam: Twitter Direct Messaging
This is one of the big questions businesses have been pondering in recent years, particularly as Social Media is now an inherent part of business. Few companies are deliberating the importance of Social Media for both small and major businesses, the real question is how to utilise this medium effectively.
Many businesses use Twitter in particular as a marketing tool both to sell products and build overall brand awareness but there is always a line between what can be perceived as spreading the word and what we all consider ‘Spam’.
‘Spamming’ has become a well known term in 21st century particularly with the development of the internet, in marketing terms it refers to an overzealous approach to selling products, regurgitating information or repeatedly sharing information in general.
So What About Direct Messaging?
Many businesses use Twitter sister sites or support sites such as justunfollow to contact their followers and occasionally to thank them for following their account, it’s worth mentioning that these are automated messages and not handwritten thank you letters so to speak.
This poses an interesting question as to what businesses perceive as spam, is it acceptable to thank businesses for taking an interest in your brand or is it simply an unnecessary annoyance, particularly with direct messages that aim to direct traffic to a site.
This is the question we’re posing, Do You Consider Twitter Direct Messages as Spam?
Here’s some of the reactions we had when we raised the topic on a Google+ Community.
We have some interesting suggestions from these users, a couple with very contrasting views on the subject.
A Pesky Annoyance?
Here we have one user exclaiming that a direct message will instantly make them doubt the credibility of the business, many replied saying that automated messages lack a certain personal touch.
Does Direct Messaging lack any real sense of intimacy, after all you are essentially receiving a message from an automated source, a message that’s been repeated and regurgitated multiple times, which in essence is the very concept of Spam.
Even though these messages are indeed automated, a user posed an interesting question as to what a unique message would convey differently, wouldn’t the message essentially remain the same?
If future replies to the auto message are diligent with a personal tone, is direct messaging simply a necessary measure.
And is it simply common courtesy for thanking a business for taking an interest in their business or product through social media.
These are all interesting questions, the answer largely depends on the ethos, size and nature of the business, however we’d love to here your opinion in the comments section.
Let us know what you think in the comment section.