As the new year begins, it’s a good idea to review how your Online Marketing strategy fared in 2012 and what can be improved or implemented in the coming months. With that in mind we’ve picked out a couple of basic fundamentals that your strategy should focus on in the new year.
Social Media has been growing from strength to strength in the last couple of years (with the exception of a couple of setbacks for Facebook). Businesses have quickly realized that this is something that can’t be ignored as having the potential to appeal to an audience of say 900 million people makes for a fantastic online marketing strategy. More recently Twitter has made a huge impact on Social Media too, studies released today claim Twitter would be worth more than 11 billion dollars (nearly 7 billion in British Pound Sterling) if it intends to go public next year.
There is plenty of information in our previous blogs on how to improve or implement your Social Media marketing strategy, take a look at our “Online Marketing, What’s Trending” post for a better look at the statistics.
Mint’s first tip for 2013 is, Don’t neglect Social Media.
As with any aspect of Online Marketing the environment is dynamic and always subject to change, SEO has seen numerous developments over the past couple of years. Google is attempting to shift the focus of its ranking system from traditional internal SEO to a more content based algorithm.
This has already been illustrated by Google Penguin and Panda update in previous years.
Our second tip for 2013 is that as far as SEO and Google is concerned, Content is King.
2012 was an important year as far as technological development is concerned, as you can see in our previous blog post “5 tips to Make Your Page Tablet Friendly” many experts have dubbed 2012 the year of the tablet, with more than 122 million units sold worldwide with 70 million sold in the United States alone. With this development it is suggested that laptop sales will begin to decline this year, studies suggest that only four of the nine major laptop companies will expect to improve on their results this year, that’s Apple, Sony, Asus and Lenovo.
So our third tip for 2013 is to make sure your website is “Tablet Friendly”
Google+ is a developing social networking layer, at the end of last year the site reached more than 400 million members, one of the reasons you should look in to setting up an account is so you can set up Google Author. Google Author is an extremely useful as an SEO tool it’s been suggested that implementing this within blog posts can improve your click through rate by as much as much as 20%. Setting this up is relatively simple all you need is a Google + account, take a look at the “Are you using Google Author” post on our blog for more details on why and how you can implement it and you could attract a lot more traffic to your website.
Our fourth and final tip for 2013 is to implement Google Author.
Online Marketing is always developing but following these guidelines could dramatically improve the amount of traffic and revenue your website generates, make sure 2013 is a successful year for your business!